Innovation in fashion ads should not stray from brand DNA
Posted ByErin SheaOn In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"8ac1b0e222890d0f4bcbb427b14ea6c4","s":"bc9052d3edccc2a4"}