Dior cruise 2016 show
Today in luxury marketing:
Fashion houses hit the road
A multiday itinerary in a far-off locale, filled with free lunches, dinners, plane rides, car service, fancy hotels, late-night parties and tons of flash photography, all centered around the main event: watching pretty girls walk down an aisle. No, it’s not the destination wedding of your richest, most powerful friend or relative, but a fashion show, a mega one, says Women's Wear Daily.