Comments on: Fashion shows prove less important to affluent millennials: Shullman https://www.luxurydaily.com/fashion-shows-prove-less-important-to-affluent-millennials-shullman/ The news leader in luxury Wed, 26 Apr 2023 15:22:21 +0000 hourly 1 https://wordpress.org/?v=4.7.3 By: JMB https://www.luxurydaily.com/fashion-shows-prove-less-important-to-affluent-millennials-shullman/comment-page-1/#comment-7451601851685871833 Tue, 06 Dec 2016 16:01:08 +0000 https://www.luxurydaily.com/?p=192687#comment-7451601851685871833 Fashion shows are not a consumer event, so this would be irrelevant. They’re an event for buyers and media to see collections.

Traditionally most consumers have never paid attention to fashion shows outside of what might be in fashion magazines. Millennials very much take cues from media and brands on how to act, dress, think, and behave. If anything, they’re far more unique in this way than any other demographic.

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