After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock Faster, higher, stronger, together: Why luxury records will be broken in 2022
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock 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","iv":"3edbd23fca7745a1cd222caa1f4f0817","s":"fed2c09b18b046bd"}