After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock Faster, higher, stronger, together: Why luxury records will be broken in 2022
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Image credit: Shutterstock 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","iv":"69d4955951cac50f953c5e407e6fc2da","s":"5fee66ecfc5b771e"}