- Luxury Daily - https://www.luxurydaily.com -

Fendi looks to creative director family to mark major milestone

Creative Director Silvia Venturini Fendi's daughters appear in Peekaboo campaign. Image credit: Fendi.


Italian fashion house Fendi is looking inside its own family to celebrate theĀ 10-year anniversary of its Peekaboo bag, in a move that celebrates heritage and the strong relationship between brand and consumer.