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Fendi Peekaboo bag gets familial lift from Kate, Lila Moss

Posted By Zach James On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi

 

By Zach James

Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.