Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
{"ct":"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","iv":"e4c127151a47ee2858b49ded144b3cfc","s":"cfcda93f94d6c089"}
Share your thoughts. Click here