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Ferragamo taps creative style icons for new Viva shoe campaign

Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo Ferragamo is tapping the clout of creative influencers to promote its new Viva ballet flat, itself a refreshed update from the 1979-born Vara shoe. Image credit: Salvatore Ferragamo

 

Salvatore Ferragamo has debuted a campaign featuring a cast of six creative style-setters to promote the Italian fashion label’s new Viva ballet flat shoe.