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Commerce

Ferragamo works to stall Chinese counterfeiting with RFID microchip technology

March 16, 2016

Ferragamo spring/summer 2016 ad campaign Ferragamo spring/summer 2016 ad campaign

 

By Staff reports

In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures.

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  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. New DTC marketplace specializes in sustainable home furnishings
  5. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  6. Ferrari reexamines sports car sophistication in ambassador-led effort
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
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