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Commerce

Ferragamo works to stall Chinese counterfeiting with RFID microchip technology

March 16, 2016

Ferragamo spring/summer 2016 ad campaign Ferragamo spring/summer 2016 ad campaign

 

By Staff reports

In 2015 Italian fashion house Salvatore Ferragamo curbed the distribution of nearly 25,000 knock-off goods from China due to successful anti-counterfeiting measures.

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  1. Advertising to black consumers on the decline as their spending power grows
  2. The rise and fall of virtual fashion
  3. Valentino adds an edge to romantic fragrance film
  4. Barneys, Gucci, It bags and travel agencies - News briefs
  5. Stuart Weitzman showcases strength in men’s launch
  6. Fendi lets consumers take a bite out of its logo
  7. Land Rover hits the slopes with Team USA partnership
  8. Four Seasons to stage “underground playground” in London
  9. Central Park Tower takes residential living to new heights
  10. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
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