Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"caf0f308091c476715787838229b66f4","s":"968cd1845ceea1b8"}
Anne E. Beall is founder/CEO of Beall Research