Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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HqSL1XCUh5gK7qJTwzeW4USiLG+uo1jgqttq0UXVXphaOYGUUDClO0dKoXaDs2XXg5E\/CtBYkQWqTgFRAayTLQFGa++220ED5XKtRopuEoOfKhFGqDPx7Q0vhF2x+zH0lY37I8en7MADvexEoYeJvV27tfFYfGJZ4gBKnIY8gGzv7vEADyJXOtzpIe4U8UhGTeGvsAfAc3E4P+gF0df5gC348UVvjZwpedRT4d7Ruwmeu1HfjtPlZt6k7Xng2zP7bQOx54ETNryWqZfs7m8VdGPBPft+RYomHgkJkFdrIjc7wfncvUk7OblakQ0ft8fnTt+uTNQMul+Hqufo8jBCR3G7O3g7BbDcrksPRCBirMFk7XKI7ax6j8czDGBx4SmMb\/YVdcPPJ+iE+KYScZMFliJH7KmazHZ5UE\/pgVg3O0V5awgRt+rX\/Rh99GNvYnMT4NX\/awk9YfxOriVt\/xziWFrSYRhCXBdimtdoI0LrjWe\/0GyfsfovW6cdnwa1zgHADXB+p9XBRxPF4frfB7H2NPWCw0C2tS53Q5ywvh\/P6GNRq8M\/UNMx0DBLvnjnUbDCLSD+6dKyolY4wCr14+emw+uWXOb8HjiOVb5gKP\/2CXwpuN9JJsOUn8gjqXNAWzNDq7ADQyT22qonzro4E1Bqp76njVcnKvivefwvSWDcED5z3TzolaEUuEWp4ZCk+Kh1Qh7muUh67\/8puyW3gwZy+ePZjVb60nh1AR51gTWlq669Hm3SXHxjUIft8mOC2weXQjrjsxqVnoiP87a84w\/aT8KSmJK4FPmuRrBAL9dW2aNvUF9jUjOMT7\/\/WEe4yueb3NflFD5LOiGE50x4FZXJAQAk4xlmXAraAzn4LLU+bFrkAzyh38QRmGS5ENFgWfLh0qiRKeuubNz+I7jhfSO5hx5UeDygmZE6BSXSd69RZonL473S4c4m5bcksXXgpAEB6ZVuSP\/NvUV5KDg0OlNxydlbXpgefE4N9qvMeickL+ttC7W8VcSz5hDPpZPujFAXuP4okll9KPqsMkual9X2+n+txv5kY3Gi9E8y3o7Sznpixp2QojgelvN\/4SarxIrwuD5M4yGy4ba3J\/vBc8kfWm32EYyEpNB745vZUMl446qjyotB04CVYvmENY3oYVO3UAIECCig7+BKUP7eL3lU4yIKIwX1QntHnexh+j6rDOxKN7dduOAGqQPu5kLDm5doAnnmX8UcBBdgToTiGZ++HB4dgNm0VG0yOLC0V6x7GYCr+J0IXIOAW4PoqKnXnu1f1hhHlVrkkoT8el2Bc119x\/jvLTLSTbMDGnabmUzcvOswawANl6ll5lXImxwsVIDmhTzkcD1M++lRkSVRcQ1oVrKUz4\/AvVCePnO9WGGmKIFdYjn7gNntGeA6dzwRLOeH8HaQX+CCy\/hP7uOb+JfvLVVyoCeWZQwzC9BAEKPWSUsGMnqzo35IitgyJFmASL8Kd+iQdnkdsza3HYDRzhwRMs+cumgMNYJgXN\/A\/ODOJiwDO\/wdUv0ETxHk0JxFAxYL5A+nTT22GX380Cz2LtC31LsnpRetBsv4EA1bxk6tTduI6\/BpFmdItJYftzha+7n7QgI1GryIpoLxhBxRcDPfff+Y4Jr5VP12HzT4YOCJDQ0CfVLcdLPnnBspkU9nnkTyY\/QjAMT6QtemLPER1RXSZ1cdbEbAoYpHVezsbn\/U+T77rRT2uM77+pdMtbtpvUKV38kCuCruDJcN4hnXb+NsI1Imk+4HWhyX1WXRJS1R5tf8fMD9BajVKvRZDUxbCoEqv2sRTKsto4tOEkoYazg+O7pAgJnKUeOTxrebclaa8+pmcJF6RxDyPf31aU60Bxp\/sY4wqtI16robF2427FjmI\/pmh+c+z8vCyCyPYtyI73uj2XMzZ9DwjjrKiCgYHJs+ipt6UjOVIBUlongZcDrScOlv9TtXGx3YohjsODpizFvhsjxLXD5LVZEOEbUBSKhbZOIXJHgLXoT2sM4r1Q5zES\/frlZG9Ffj7pksVwWnSm+TUmbNybbhMLLzCVc4q6gSpMVmwMzBVYTKXc4mP+t1jbUEnlCtuCUTHevzDP3gw4NNAFJ9Yis6uhYcwFE5wbENeErQGSYMVtb6kaa\/5CuR7LaDK4lY8tSxErC9lCUHiirru7MLuPa3PzD6o8Y\/RfnccsfM1vwJQtpLVdvMCj8yu7np73tBmIxG1SL3J7J3PQaDcRtVWkiKPJZrKZGMrS8xB\/iZXiNFQ6YiqeCVZDHn67UJupUEZJ7pNcL43RT609hXE1RTZm6AZ0RwxZSu3MURvlsi9CX7BkzmFnGcYFPB2EgT2FKpiSz3vkVye9gyCPkDq7uHYPZkf6cqhXkdNT+ooqzW8rvWyvvCXEcoCG6ITfGo6Ah9zKnsX0gvNu9uzqJ48JW25sIBRmzV2NxC6gG1uQ0+ao0dDKtySQPj8kZ0Zh\/NkLtqXl5Q9Ac4\/M8TKksz9g+k4mchnVEYgmvFU4dLRA+5b4COE1NsjdLZ5743w6cS1wEgYNUVnIPfJEDEe99\/kF97nmMjmB1KthlazPApqD4qi0RaG84lXtEyFPy22kRsqkj63LU3neJJd0d0lo2rvtQvUftBuuRZS2cIRgLKFJLz8Z4DuIyudON9umYBe1XxBw9V4z4VMjVZhCxbcnqpLtKcHnwpOloavRUHVJglCwjhshRGUmHFPtvrXEfvAGq0VTeNIcTaG6THrY0XxFdHX1F6imCL1CwpRBFy7dbTpxh7K4UnCpcef3haNi9\/Je3Ux\/+rxZGwNdCkuShMFbebjQm6Ws3DXIcu7ZRN\/kKpIU1bZ\/wduoxKm0k9NFG3jTc+JmjQY6QEXAoQoM9Q7FidPJ0WaBelvBh6TNXPVpSN1M7vcNoSGM4BhtzNm8t2mmRuvZbKQ0N0fiKfLKM\/p4vYUAqXzBwgnniY7k5kYiCIsDxh\/h6e26SKRlQ17r91yQ8Y5vKGB2FhqkoYuKdsJTgxDQ3o3JwVtAucgzDW4R27cR4FmHPdkcVoEuVNaSxYJMoIpjWe3g3GLCGjYMa9LyTbYD1eCGghBqfl8Z8OcoXw7bRWp5M1CXMxwjh6zPeUWMlRKY29RpusNB\/WHZxJcziSPAkoDW57kabUo44rXnIS+EAO8\/UfltOXEC5aZ3qD7N0rVNXp0CHCag7qDYOHNKpwTlTvh+zRgxn7De0HRyXdVd2mR0i9rVGwL1dKn7kDRUywmKCPNItBJk9huaEMlql+UP3vx9JCZHonarm9wA8IxiBR2ciyEpDcLmCvR6CabOeLeFvB\/c35m2rhk+ClwrXO2e1XbV\/RfX9An+xwGL6+Tbg4I0Ot5WtJn5ymtThLzTQ5Mdoaas1ljTq1EtjlzO5hwb4zcEiBCTPak7yH4YcZRr89ZUqfVs1xiPQd+VBTq+DUehd49NBvTxH8qfAZ8pvAk4YZPPhJ3UX23dgM6oS+7iGzC1zhQZ9E8ZhwbZrLT20lHjmmwN69Uy2jf6+ijojHkLDeSkc1G9vyPo1Q5qjy3QkD\/uyui8BicdkZl0eer1TNvlpTbpjvN6W2drLJQly8k+mw==","iv":"66308206fcf175c24cea12aa41d0d35e","s":"f2d642d855ffa2fe"}
Anne E. Beall is founder/CEO of Beall Research