Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"c7e1bc7991c97350c356bb464edda3e8","s":"2bb4b5832059bfb2"}
Anne E. Beall is founder/CEO of Beall Research