Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"d9e2ca3469aadaea4a1a8198dde55ada","s":"b9fd78e6257af95d"}
Anne E. Beall is founder/CEO of Beall Research