Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No 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","iv":"67a960b752ba297de75c3d1a810ab2d7","s":"f852c6c8c4267ac5"}
Anne E. Beall is founder/CEO of Beall Research