Anne E. Beall is founder/CEO of Beall Research
Filling 5 consumer needs to ensure your brand makes it through COVID-19
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8ef9160330334fe1dad8abcf8d02c4a7","s":"1d9377981a7909cd"}