Finding opportunity in the chaos of mobile advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"51b664627f9b03aebd0d60eb5e324dbd","s":"db4292a0bd1f03fa"}
L'Oreal Makeup Genius