Finding opportunity in the chaos of mobile advertising
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"56ee07bffaf33ae911e2d3c8b1850655","s":"2ada6dab60980191"}
L'Oreal Makeup Genius