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First-ever global Zacapa campaign hits billboards, broadcasts this month

Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa Shot by Dutch filmmaker Caroline Koning, the initiative is given a distinct, colorful look. Image credit: Zacapa

 

Ultra-premium Guatemalan rum brand Zacapa is uplifting women in the beverage sector with a new bilingual marketing endeavor.