Five PR essentials for luxury marketers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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4xTVuzWRFjGXnRdG55lFB2ihGVtYbQqR+yT8XYoSssDgYM8PyE2lhuyWpVIcM2NpnV7Zansl0Chc3iqtcKEGHaStMPhTtlLDxx32tKVikCpIaUHEzVTm47fIotgnX4cMCEZ6RVaJ5hp6nqRjd8t73mferV3vswBZOC2Fbta7pLcFix6uBVSYiegv8Lt\/vIbW7XEZIWySa12GLIW11i6SbjjCASFyX4PizFyc3d2OdwkvK3iFNl1P9V9R6reYBOpVoeTkxqjlT7Jkgarn4OBESvhwcOeRzwoEgmckTON7KDG\/pf8J3NuDWTQKIhqVHawlgSr7iPA9I2L1HRGBNeu9ZpV9nbhWBO9R1Cp+8fmO6muRf4c8Ylt5HWc+5xCF9ytr6R9sKOwAN4Hy\/1wbKBP7kGSFym3T0xBdi\/HBoS7Bn9nhibdWqQAO1UYbgzDdwL30c\/usNYHPis1IHAE4qnRn0CRcBakiODLFmkENtF\/D+QnQsVt3I7B+A\/zb2NsLcnFLp6GPBX1qCt6Jr6js1olKXDtEbIPZB788WBYA+obyFZVU3tfMmlOEDIPLYCDJpORi\/i5ORu3bfiv3BcPzq2QlcgvGju6b6btq5tzP5l7PJrZiaHmOSvfhQwLuX\/JHOD2ESQAWRnbwm6biLdFdWw57DP+IEmhGC1W4lK5\/8uZxs\/mPYiUKD\/ZI2wQnIeK5xt4onqCz5DwOa7lJrkM6Z1g4vVmWsVCuTrFrSzxvw7KMLHA3zSmMsdE\/+xUsmxSATsRUuz1Mtom3VODuqcLRls3wU901IjRzfHvuGzwBt07vmRsjLyqG2L0xEkBLA645CENfDXw83AOunLxPVyrfV4AjeTYCTQeveJYzgNGCSIsq8IMhOWsu3KAaTzLpUu0iCTCSj+HoorOBHaKhkwwl\/WzdntSCZ6ngtrTjJGJCpoevVg521annuMHVlFYPp6YBeAJq+3YQacvZLucKWU\/Ga24ZQmx2WD3XlyIObN39tw41T3CgC3vJZMSSRB4L5lphq0snUtGz5Y0SqKe2dd57dq70khu\/J33\/e5G9GU4Di1qR2GKeK7RIl74wEeJsrLBuZkOpCIDIGpRKRGwH+mjh0oxf0CHKO3KzEuYsUcdTUWQtnfZCTIyZ3mZhb+oiAf6aHMNCHhX7ZkEpGnxm8Bmvzk8Z750TZzKiGWZ1Xkke9Dk\/zlHe8gTmdT0TzV6MJj9WQAOSFkrzmyDW24ZS10wf7qrHrzOJW2aJbmnyxUd+IfL\/WgrsNf6T9Z41QUgDPLUAxB4f3HkXZXG4ZPEfqWjISnfUrkegWFx10uTCUXqwcyeva\/aPP6yMIH1sZk\/KZCWhQ8QUDaR7JVI9+5OKsGpYq2uHeTdMZKGL0jySbymfJomzRaTl1dge+QDCCNgohc60aNzfgQfTpHL9+U042fUXZQS3ZYlHN7j49sRXBd4AshUVf7SvrlAdiGff62yFHLN2GIPiQVBJmPx8xNGcViPK0FFBquqdJKW40zMrVYcdeecHF4sv8FpO0C5h47RsE2bptFReRB2zCAVZRY2h\/0QcCgN0XYwuoJV9V7ASbGQNDmglT5feLYDpEIDb76UuGoS2\/XWZ6gwYJN7seJDcGIEKWSpdIsvM5QA7OEyzIWfbWLuGXuZw1r2VLvSusOenDL8LIVe74XJY3tX4665Mc8Shf566gqLvFfJNEZnU3jE5lhTtP0LPnD48EP3EgHTms2Ld4\/m3CSkXiMJ47uUg\/CKMH8ZliubEZEfmUBwyS8O81RRyxXPQ7mXdgDsNMRlPilCkiuk6m1SqbwIx0Wksy+IUINNRbPnqbhwsw9g7DwOMtwdwS3gu2tLCnGwNAJAdlT8cwv6XZaC08VjZD5rnI0Yey1og83eORtlpGR\/qqGuNxkSkwx+Gf+diC7+5M+2iBwtrr\/PuT4MJ7p2aCW0lJik2uMDV0AV+RxZqlniEkjlUHwH\/\/pE92wLURZgF4k4t2yVOkmTZSSYC4koppxJ3lJMq6o3F6i5yOpXwMptjyTtfmjXKa5X95J0fFiqsleB8z5INaVLzx0TukRhRic2U\/oDtALCqsA2LOtLc\/0FecO7BKTXNgAI0abaUpdvFJRzER\/x3KbkJUL3qTXEfyO8eyhWvZIEllI9HWBsy48cGTZGGmy490HbXG7Te+Ov2a5yMq4w8bsCUio+js1i15Cx2tvjVx8Ax\/vq0gntWk3epNV6f6vwhGcqS3GKIcvc6MNjIG+FtCJb9EVJ8KcHtusw4RHIPSdrHv2y8fGlPuPcwlLhLUd+OAJ5zGhuA0hg7wtB4ZffZH6f+v4+CvD2lPCZE+zcJtSYl42Z7OMXpNrCe8GiWfOQfHDzE3v02xZyZwiincoze54lXcuXnTLegaX3kYjVLAAdjCwlNSHkz+r+A\/e4NhgJMmHn2mHqCf8DnB4x0ZGOQ6SXfpVqEo+BKIOkwFbaYFi8V3yWOD+ZILukTZu0eIOM0U81HYhNGLJbMrAkm+uhPVJEFT+A5rup0Grj4lkAHagfzpyasZgU4ilOMVnBXcDLoazXav2CG9YAvh07A\/gZNgNXtC6WBY98WTRYoBu+nOVfdFNmmQNqitm+IuKab8rs7bB9mZt5PBlsQ42BGMvL\/iNUspYpMMDP2BzqL1Yu+CjBv\/7CfmMLptEk1F8bz4gpgPW3nEODLm2ctzZGxX8wnRqrnXONi3E98vGVvkAzDQP+zKeiqdrLyoscR9MOXWdrKeW5Fdc3ZMfLkRXF3Rc6aw0vic10mtJtrMPxsr8F5XRD4498FAw73chTTp4FrUQG1EkE\/aIhwbXdJiDVz7z4Ta6vEl9eRMek1SIZ4JFXEFbMTAEfFITXo29vjg7ma1vvTc10z+qFAtFkiVcQqRI3NZxAxdGLCFrTC5U1suedp18Huss3Vgg1KBkEjtxTbPSA1T99WxsO9\/P7mphJD7+cHb507ipBE1JQ0x7bh5o1ahU2fXASZCGbMUbdRV0vDYOgFwSSJaQS+PzsPefc08LXiYDVtCDHLChr8n4pvPiBvKNG\/xW9\/96Lr5+0kSOp24wMThQumaXfMYLml7Z3E5pYYqAAlF+eu4UHxKrHJpwc\/ZEO+C9adHgeN7jTp3JYWbTyq\/IU74jnA17rxa9rd7p3QW4HaENnFc2g0MlSkm3WLHFFdxFmFeRQH1ovkT8iboIgzNgGLOepgY5qUClNeDQKtSStj+ApdbjusYK4iXDAX90EN9Jco9mHggXjfeESRkAE3tVgLUPS0kCWpV9LzLfMwuiigjBj8H\/Oesyqg1icU0ykHbL8ZSXyDKeR8bLFHKmySg6m1kVUIM6sTyJHamtudVhY1XfImqT3SHJm9XPGgQ9ZbLcR1z4OulA8QJn4slrMO5ukOYQAac\/r8hU\/A18lq4lv5WEzrVEM\/OmaJOdOHsRi7f6eSZxx6R3S97ue\/Bni\/z0Lt0kfW4s78Qh+e6+e9JlxAAYCumrieufD7gMcBo7aAfgN\/594U00F\/bAsPJItWVOGPamIbwXMWiWqCeNS16P9qfTJX8d3AUDCddH3FsIkV13YXiF92hRWUd+u7WZHz3y9VvYEh7BV91T5KXDNfQQF72u7aD+qz3kUZlvZSbmBUggrOjmORkTihqqD6JT+Whz5RErxbCzUWaC0eMQAcAtHR3I3yn6icfBSEXRZi+l2tsvfMxLxiF\/bLK1M2YaAGANb1ppz+if+0CoXNAuLbyCwLPRfaSxYDWT\/BK8UI9ptn87DxV604\/Vlr3iqhdaRVUO77944gEWEbcawCzeigQ+noxd2134HRC6YITy47krUEwaQXh588Xe9Z3OdZTptW4wessE9\/5JvlrI76X\/f\/YiWc7g\/b7TLViKZ3ZFRbG98nJqsyllAT5+HBd6CCFdQU0Wb8OpSod8DF1MhIrw0cGi\/+Q2WKCjb3O9V0xxgAbo6XaE9ZMYTWdzlF7j2VbRccaIXM8P8aCL8pFQ26fG\/QielgtIV4jReXP1LMfF7idvG98Ai2COoFb9dKj9EPtk+AZ5eUPcJbuE2GK8TR96yEF0LUL6KpLjETh7WB6KhTnfnjVhsgQNPZZCa4vWY6fO9JnGCV6hgSKlnq2p3NFMzHNABEQ7hw1V7CayH1CKcE5X2mbaedeNHGUEEtoV2sKTsTKGugGFp44qetICmYUC9pGagvakEYmgYd+vfsg0tMCWiElyRECJYQvhYTg7rjCATwx4\/\/Bi2lf15AeNiG0QBHw3GuQURXtutVT14oEL9dNp+sB1JX5eEKQNtBimS95SGwVFH8fJ1eRlE8Fo2KwJsnmvOqWnrZIZwgZfJ7y1WZlGfWRx4m7jeKtAw+j2AEVUVgkp6WWb5cLEer3G5UWYUM9Wvyy77nCFhw3g5RzXv3UUS11xPzMi7yDhP2N+r1Az+q7aulKom4rM2o7RqH7r93pyK2p6XL3ePtKVkXSWc7XwYyYFmnfYeFYXIIAmrqnTE0PLljvSnfHvfjgo1mz4eaSqSL\/PQuzr4w3dQ1K09n2lH3x7EaeLup5QYzDH+HIUuD4j2fYmI47UBBGyJtgOCUHxK+Bhwu3NUMCPdws1slPDr+v+1onbuXZ8EsjdDaDsmoZz4Q\/GrG4fZWV49dtvDoQM+R0xtCcbl4RkYLH\/jNBBij\/\/p0Y2OBEcf13x2XVDx6BzgSc+mKpgSn\/lB7clpp4ibNIc9x5GUYXUOcNMG9f\/1rIdYVD\/Svo+o0bodX0QvHn9DuGylTZm2IR0P6R+N8DEn7rO4lbyACrddN92T5mkmyDkKLREiJJ13NVEEYGz61t9nKb51M1\/mQOtXk8KUigqMplzORxaOF+6I729miCJD3qCDtlDDivoyJmWhNIKiK1dvjmLFrvEJnZ5jn6u\/uSwxRowj\/SpIMex4DsOy6Huelwp1xGT1pya4K4JNAVI4jyUEkj5tlUZVqUGtD2+FM5gr9Gy984GRA3c\/u9dIgFm3fUHbJG9dzA2cMiSsIxl0YPaIcCEYry6W\/mVgpM9+657XVdvZ\/kUOPn3J25L\/hVgcyUtdkVQs8l0CCOxIMceHESWOaELk5OPYBk0KS8thAdRtBcmNYHkQ4H3q0+aJ7wA9dXl3SlB3PlsEMc0tMrMbZf1nTNRnl23enL+RPKqv5FGE0Ja9wK5EuyFh0XhFeID73UxPjHTtWwiGlk\/CM\/W7kFQeyTSra25J2538K+MIIjNeexN+i4KificxMm4Vq241pfITa06WBo+l4swlMC9ek\/fLW7w+qVbJGzt+ZkAqhEBa3sinC1wkFKJupmQg8hqRhrx2JRrkb4xfupvLVUzPF816QB2klMV7JsTH7lzjgXa9PS9ORrLiOGsfbszhbOa5+LdsB18T\/Cs12IwrdHIe8HfnoaJELcyBh+We4yBBNgUm5RPmwgdr7tVEVcwPoDQENeBqFTKqdSMHOQcoz6YGDWH7mja0q1liatnLtHnmfTR50BrES3JwTJdDD98665O\/j7bedKovnnc+AuQj9CzYSRZVGMR9BBwIBdR+QNulZ0wAxuPt0Uft+gmZHNkIfgKG6t0f\/BihnTKTauyaYJRhUvxv5\/1MpVW4j4V0xEpzkI5l6Deg5PDO1GWVjaMv1fcNNU\/BZBY6KSN2k1LHCzUW8pdIMT1YM\/j\/8rd2lmCj2m4JOJXTLvU+wkJffx83qdzpg6oUm3quDEquVk6iParAwz5YLIJdPriXf2HD3XWhyYcms1JGyoQn21uxOIIUyDqwSYBjJNAiDalIldr53BrzZ4yAH8pqXcZ2yvyhHZ5k7H7L+XzoQXo0yOboFqci4+VBUrrOJZXJGuTeKlOBRdFAbw4UW9njvFFLDJMYMhLg6lkWAui4f70Mx3GQ1jCmwm65oAOrjiTWQUAxxN+aizAp9pPTUCm0S592kJ5CfA5nYsDkXkA+4GcYVzHPv2jFAQeKMrbwanTdYBnWIbD6xuxsxtYOafc\/ZdvT6U3wlopALwmRm\/nVsePqWcLZJGEDC86ibdJuz\/tQYb2EXhiRbbpxF3uq+0yE=","iv":"5231bb555781deb4294e2b957eb6180e","s":"945fd82c262b732c"}