Five ways to ruin a 2D bar code campaign and how to fix it
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0f05d32ce63b95afdb96e0685135f0ed","s":"c291deaf79885874"}