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For luxury brand valuations, name is everything

Posted By a Luxury Daily columnist On In Apparel and accessories,Columns,Editor's Choice,Featured,Financial services,Industry sectors,Legal and privacy,Opinion | No Comments
Face value and market value matter: Hermès' sea surf and fun scarf. Image credit: Hermès Face value and market value matter: Hermès' sea surf and fun scarf. Image credit: Hermès

 

By Edward Hamilton and Chris Mellen