- Luxury Daily -
https://www.luxurydaily.com
-
Forget short video, “medium-form” video is China’s latest brand battleground
Posted By
a Luxury Daily columnist
On
April 22, 2022 @ 3:45 am
In Featured,Industry sectors,Marketing |
No Comments
Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou
By
Avery Booker
{"ct":"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","iv":"e25bb6eebd9097a6ccd5e39b0f710f40","s":"e5f5665eceae9fd3"}