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Forget short video, “medium-form” video is China’s latest brand battleground
Posted By
a Luxury Daily columnist
On
April 22, 2022 @ 3:45 am
In Featured,Industry sectors,Marketing |
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Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou
By
Avery Booker
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","iv":"766f96f27293ec43cabecd95cc696a29","s":"2b9e79c5eccc01c0"}