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Forget short video, “medium-form” video is China’s latest brand battleground
Posted By
a Luxury Daily columnist
On
April 22, 2022 @ 3:45 am
In Featured,Industry sectors,Marketing |
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Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou
By
Avery Booker
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","iv":"f3f4061147a7fa95c7099d7bb0de8e8c","s":"37774a6cc4600641"}