- Luxury Daily -
https://www.luxurydaily.com
-
Forget short video, “medium-form” video is China’s latest brand battleground
Posted By
a Luxury Daily columnist
On
April 22, 2022 @ 3:45 am
In Featured,Industry sectors,Marketing |
No Comments
Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou
By
Avery Booker
{"ct":"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","iv":"6b3019f9be2d12d2766357561be8afce","s":"d52f14b85c9e40be"}