- Luxury Daily -
https://www.luxurydaily.com
-
Forget short video, “medium-form” video is China’s latest brand battleground
Posted By
a Luxury Daily columnist
On
April 22, 2022 @ 3:45 am
In Featured,Industry sectors,Marketing |
No Comments
Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou
By
Avery Booker
{"ct":"FwgqVkLsiyLc0mwpLbpJsNthnMWRrTt1hmiXW0X2ofmFaFeTSAHTeucC4XezRDvT+4fkJNIsiiDKDoeyj4eY6\/I9MWegIrROU4xm\/PowMYHMcRgWKIkmdD82EzAfwqhJzIYzBVeQwNOU5OQ1fCbiK10C3eot8vUHD3N\/EYz9frYrcsYJefN5WXopPiTIJTrjlz+Zzo\/lpncsnLO+Mf5zGPWKJmFe5OMUSA89eQNzsvT8QUu\/0mgb3un5wxD+dvAIYv59gIbheGG4t\/LacQU6qBn1YzIdG\/Y0MXV2sSPjAij1meQCBpDwd9r8DeyXOYQmS8SJKtefmkV9bM1FsWUSTxs7ft1Bn2An65w4YbNfFOPPptQn4HD\/ogr4WP8hpDvMrCURGYE5WWZK\/LV7gXw\/\/90hd\/wG4gMEpq4jx4uwksrLO1FvZkiMqjheTqcyqlj7EZBTJmW9zvSPFFDYflvcz00vi8swretQV5XfHbyxEuOwwuZILkoTCY0lfIcpPh6RLN+fEeIs3NvEvKcF54BIUCNtC8n++4BKfDTqCD9pqf8jBwLTzwDskbutfgDP6La8uQSwiJjo77rcnHpcCAe43lSb9+yVwkXfSalmyiYaml6mcRa7LDrlHmIyo5Sa+IOOD\/GRQuebwtQMzFsA6Ee87+BvSEqbUBdTQWGDcFTfCVza\/QWv4KuuUHX62ZbRAM0Ro8Z6bXd2ihSWXLr\/7IFT8DIENegNfhKZ0uP9Pq4WCx9DEJt+Thm3P6Kl4lBInuo8YqfuuC8eBw5\/WwYcbuVss\/HHWoWe72gsrYwiuodyTNsv9X1+3YCWRGw+4fvT2BG6eAkWQlzVWnbGxaHsyQGred2WU4e1mElhNssosGjU3eYx8z6lnzmpkYDHsEb3TUeFiFDZ+84b65LRacqz+2tGI3wcNLWp5oXgGobR+ZcTKFz7KRLN8g8hnVysl73W9cRhzE22UgKjJHAV6Uel3gjLF7rRfrCkPxdaa+wFobpO8Tub1\/bXIIvmyZL\/WPO0FB1HEtu7WpZnfLvL5lQXVx67jg6krhJo9K6b3WM1pRhl0kqMnREp6RqyaVL3pD9KrepPrL+wssRVdep4kDpP5sL8Mqrx1TgP3+lMVYc2j4xk9Qa8qNm5ftttAqGM91RViepw3P40TeVmTWHBtQ5S2ZysUgzt+5FBLQNx+J5\/0SIatv0ULI23UttRYxRg3HSJ6UTIgiHGRAc1+ZhsEzagY0pRGOy29gADxslSrL5F3zl7vi+5qGCL+30s8v7VceEPa+2h94HKG\/o5oD8HRKSh2ELYDdt0tsUdyfJqlw2oT+WkelcBnOlbQv9WxskPnnTp\/2EYm2kOJGjUIaMP0cvvzYcmoSjejJ3crItrqfqoLMWh6JOSFd3rAKQ8cHcqqYIK3QchOrIm3J63ieUpNn0UBCeAl61p0k14HsyCXEqc9NfUNTYUNNEGjGcMSV9k3w8\/s7nf3C12pNDDw4IoS2neiV6pQFDsPhnVsz6gQU\/xEHtjZr8PJnmGZ9EzlMzqqyV8DQuWXl6hvMQKOEsX96PyjgEVjTWTIARv99VEmfW+9PiUpXWSzMhBpwryMIbxUhj38IzuGs0q5NItojcNC06TSNf\/cs0u9yxx54cGI\/ikx+uwUaiTWOQIPcdGCQZ2zQxvGi0EM4kZZ0rPTif\/ew7r5YbT7ijZxwXOYF39LkugO2uqf2sk4nVwHtE2zNtKTX7wWE\/fK1uBX\/gFfnzMklb47tmvbOV7Wc\/bJPinhtOw\/+H9yu69OTaBLOOLRPE8LrYdcEv8l1C63uqHev71\/i3OuE2usGI6fS\/QRBPeHGjkbL8oK3pZDBtcXvg9GWr8SyHepCVAd3dwRx7fKf8JCtAbF3UCy6FykktomceZGQSMlT6Y\/OgkGtoz2fXAx0+nrB6gMdmdrcgFw3jZw7X+90SNjz0y0+HuZKnix7KsNXLtLiDd5AnqpCCvuxT5Rlf9USr9VzFAVx2pJKpA0gJJoVZ5iDlIThFSGIcIlDJquLJyRKXJnHIqdaHDef80nc\/\/BKnssJQaYzWxY\/7gU2\/AJ36x1qnOCruG2eu800UQTGb00EISaCXfzpi\/GwNOOulTV71qSvr0gqiu3Lvu9K1n5f+15aUZVRCdEunChim2oYKimt5wI\/JJh3yXiss61Kj+r\/FaSSDlbii70bT1D\/iZ\/+s8yelsryQcoFEiaGavysmvT1vO5tDRsC4rRdXWxn2g\/tnS\/0aVZma+Cy9aiCvRpT\/JWdptULCO02UUp0nPKmNhzAWHPK\/2dSQiYILQi7QsY9MxRs1gI5\/NO6nzjdgj\/WlDOhCYLDe5aDoDGoW0Zg+ztMuRvkvWpRZ5bmbkcnnH2hmD+pAJVIb5glGevDmluJ1+qTTGacNvz3TfR3VIocEcUZauUAn3Z1\/XbYekWjCfZOqO0WKaeXVkHvlI+e5mMU2\/1qFCsXcvZle1EaMNop+zGj0n7WYtHQHQJgiiX9YEaVJXJEVY4l\/EMKC1DE+gCgEOfwSzQfK\/NkNnufN0aiUKtYkyOYtaG9mvCRvD10z5xZ11gLOZEErj88F0z5JMMr8gvSBsRvuKGf6vVlrd+tXS7Irs8Z8CQyhghiuqd0YAGH7lYN6QiQDavZSz+4mhfu7JctETuaQ2YPa45n8htWEqYgoeCosUknguy9\/YYwosRp99HZBorJUrnD\/UIBWZe3Eu6MuT12+iYmoqKVrPF24ZAc\/jylFgogLgff0Q4Y6+nvrkgWfx3eFjV+HjzOuSWTD1xtKgfAvFzWhPc839nURkZDbzA92ZXNsOAzVZfwkzalcms+lxoYu6tciE9GKdbw4shBWmB9Uf\/P74cQjzSP+YQMBUBaC0NQISTKqcN\/mDISeBdQMbjTk8FxWsdB8TiJ7IhDxFDeUjNc3vn6rsKLB76vgbU8y6inlQUou8Yo7L7OhWJozhq0pCLyAkBQFinxl2LtUQ+6XKhZA7tY9SRjljauA2To1d4BW7FfZvuX9uKPzLxgVluuLbU1vCoRfCxbdhQMA9EcvtD0ce3ezZlcRp5yXxOQdOuujwR7D\/fV\/XOjh1413Gbuv97o8Db0k3BxWY6aBoqRDQODCj4bcNJwSENyf5RUBgbzXfM48PMpnDnfSd1UX5y\/pM6A6xaJT95RfeHhBYBJ3vNyJvESUg1sEi\/lXWtLpHpl0kNrwX5g5p9z80lHWDezDjIiSgyZ29xegzU5\/X4ncRe1XOLlYzMDyEN97FMeWkY7VYsMcdbor4adWr\/gDDUo0SRpVyld7+3hOtQ0G\/pp8PiTwvOWeaWnxrJNo8yhZx79tQtstPvFrg6578tEZGHe7sbIuOlzgN+IYCeTwvW7uJi3fr2xHdZ82byaJbECCfucn6hnl1by6iFEewx1vhUTu\/r4VIkNOpC2h8y0XeL5P3e6EaUZEEuwS2egqiuHotWGk9LwcpbsY0GEBscud52Gx9AFB\/jzrUQUwhQ7PSexPjsL2VPM\/fChQE8dAMFG8FBO2h+LR4xp8Eqk+imDY3MO6503LzdqvGDtFflN3ls6JkMxOEfADSrWnZg0zVdCdJ8uMQ8oWrF4eX\/l5yFONsUU4Znx47WeMj4AUL2jWkmNzduDee7P5bFliLOjNHrD0okFLIv3dczhYykI3KzFENPnVDhfvXa\/h4HLeerdiLiWo7c8wnBrpLBg5DU6vnEcHibSRICrIsAcMyfiBh4+GFXwNDIPmHo7KRcMh6BLUjSc\/DF1PYE02ahH3+tx3cA8juja\/kySyNxPyXmV30UWCERyv1qWLClVFKR2c3MmWYWrfCWq7it\/j7pFWaRB2jLUzhaIabuXKbleBtBeKhIzM3lcTnzmTqMyU+Kx7ID0a37j6fUY6yxw0K53EQ1fporbj5elcSIo07fBCOTap4NWHlN22BwpuU+J1l00tFMx1EYZO72xnjp37hNXTj5cHF4Vs3B25e4qvM1k\/qpJknrUYD5QlwoGMKE2uvytYaLdOqYgKF50vKMTwP0BOUmpOGc\/mfgqluHJHVqVgPx1QWoMG0lRMzNZ7rmlCVltzJAK5BO2NVV2OIenACHZTn3\/89Ub7cqMoepQVlQHCxBLIeTlfYzwggQdzl\/BvS\/hGxDhY6WLyAN5kE2lb1wZzk396CD92\/nhez99Kf0AyUfJ8BNS70udPFfZC96fO2dCSRCAbLh3Y2iYYo2EjMNiGCvFrDwDjeJPhafDsLfMpcOiICYLRt\/Oeg4k3WhMQwUzFjXox2BanTyf6Qx3\/IhKt5BrUhudoSCpyLEGYfdXTVPFrmlmuzLlWZ0SD8Gj8Z\/PbUmp+dnXnlDoI6J6C+qRbTXL8Cs73\/XR1zreNG8KNOetu8inPk7I7yf2oZ3MoTIgDJ4pcQr448MmmAWOtzLaUKGl6m4+RNsI6V2irKobTRZOBfd0xIgy6OiPTHdZhjCiiYsZBUpjJ6v7laNRQxTmzKyg9NbnML4DsXCEmyhOG6oJGiAtZlzNspztiLVZh3l4Oogz7aP3Z21LxE25HXGrEF3q+SOy\/VWcAGHhMKVwxHMAofr39MyQl\/7zFhyDe4I+o3\/FhwsKEYwDp\/HhNp9SfEcln0a+Oo3Q4WgK0527DGbv\/uTFHIK3FS\/00gorH9s9xZ\/jwk8vx5S7P+WOTmybxhEhcsu1JtsFeoFJWP1fsY3bI2tjYOevbAaKdBOdFaDTTTuguu5\/9gtE\/gtQ7IO+Obcs7IEZ6BrRJMwitvuhtMedXHxwHCqo1sDEzDU1gpounN9SxaeQhzVLDQ8lQ+YTjemUas9WI5IVug5lOYaru0mkeNSLHGLSk+SY224xuJqYFOHdaf1BaSXKs9tuHj4jx2Gvi\/xFDqnBPhAjWoQGdLI\/YoMNz5+v2463hVZiKneucsHbA0M4Kkxsk136gJ\/DbVk1JWoWxH4ROcmQT8RknkPZmmvqR0ZVtUQf8JZq9sXlY90u+W5HySwxlG16vRIuDg4Z4AwioGC1uE\/xVeUppJJe0DHna\/M4KNleWLjLA4LFQZNH5q0bQlAjFirjI\/zLSoILpwo4mc4krMm7twKLGLaRiLTuzWQgEnucR0+Z5DGX3a7Da4uJrnPrB7v6kMNCUSHwUZ369x8T2GjhRzVeOa2zMCdKNHxUMB43YJ\/twQ2SnYppwhupxfK+aoqQzM3DRuGBVB98now+i4dUnkeUutSzCns4I7SSzLGx6rx35MrUf4WAhMdjX3FNQRizGhhNpp6DR0PyHKiZ9nln94qYpqPdzDR2Rrgn3kmaroH38FBPUAieZDgu8ig9NORNKIfFwhf4vZsf\/p1nCngslTbiKKwpkSl0MiS57ndVwqEEdGgPKGXtb5+WmpoV6DX3WiP8VgNHhveCSbV+DWvyMxujO47NUotQGXiX70LPoDEKl6y+RFWhBH0GyhaVfX6NWL5vhpDPwKYmpsYjL7MAENt7+K50MnhzwodBYU\/0M9M9BD0PYHhCKps94HBBLuU90MoUzr2L3XRoOl41UTjHI4QEwS9n5DwXREd9OyXK1IcPYoRrF26tmyzKWE8n0pI00vhrVcO0EhLC6HGt0YrU7QBwDvuNpwI9G6VH0UTHxkg6mvL7uDfcBjy4nrTQjhHpK1HMC8MLNRPeZ6aKokHo\/UIqLHFumsZh1d3l5eGyvXCcc6r2GoGIYs92PtnU5DCe8c44XYaqhpzKOQ\/yaBcMn4GWLU4VbvnkQyLua2\/cju7i5UicL0MoOBZDg6pdUpOmflrIDSLkXbE6UfXS2Cg\/KyPY6k4oWmjiDh2Eh9TNfgvxAlTCna7KcxKHJku+IjRO4BQiK8p+9Kcap7MegqwIftbiVyrx77c55jjdzcYc1Z1wmqmJuTuYkMD3uttI33\/RnIcKNmVl8C5FjG+ZtCbdJgscoqlsLntAYyPVm4Jhxtb7+MX+7Fl5wWjTx2LbWNDN3PLxUe+WF9XDho5OZVM9HnUQo\/6IIVjo9VMl8Wkhtls6UtNIjNL6wgHYN5EpCxzTcwgP1ZVpPFCvcYHEjvpWMHy1DN5pCCNMyHfrtYMxBnEatA1tx71EpcxmAebwa\/Xcwjmt1EoQ6rUHkJjY4fJUcsk0izPmctILJ8ou\/VKTmLD3tN1x45xhYplrP1qbPolyFRYOEUZNWClQuVcJDFeN4Nlmdb2tci3y0nsB6JUhpy2CZYujP\/Vmi2g78St4KM\/EtdJtEtfNBsYaQTNTCov5\/y+mG6dH53bUE9yyprWvGaxrKDSqXipXV\/S2WLr+gjhn4zd2Q35GMTFuEnX+LoxBjGIOlgN5\/u8g\/xFHfZzkq8E+Ouj8LoUlkqAPr9K5xKrXxR3eJW5wI\/jWQnLx0mz5CT0k0DrSCuErMoM68GdXNJIx3hN+bQYLi9X5RQnMDfVnCTcTvLJxMAD1SKiTWnE+LcyOWgVek9eVQvUrnFn0dcRapqnfcGsmp\/0KJJIzrhBUckn0Yno00EaU+y4Ntr4ozSbScZOU8EeNK8eJaF2M1RTwPsM2PpWVplGqGbS1neUPrP\/SuBNmepKzDfcZMqJx4laCDNgcazXOZkd6lGvL\/HdAyutaRk7vUvXnipem3GceHoTZLimBWuAsCUEagSCCsf9wGk2Ql1ShvX1vbdWagq1Aq1hKuGHjQcztxoIGHRfjzbLK7QWV5JhJ6FrKiXZjllkyr+sbcaB8xrX+hbHNQoRcml4DKEelUWwn0lR4\/C74DiTbP2pTG+7\/BVNDEIgQpCJa8hph9QSFCXoYuopvFsik6iEx\/SyR\/u5ZTNB1u9asOIjY903SVx6V8xGSahfRY4J9l20Ln\/aGc0KFWfao\/7rga5Y9Pj8Ot4+8SFxXnLDuqJ4T4Yy02oqU2FqmLhcg7gvXVoo8J5RbEubGe9SsRYDqNEilohfgk\/5TuJ6Un0iZvibThODdFVDSYTEiyRvG8X2GJAnKPSjvr0oFqkJWeCyvw0rvjVGlrAkoRRQOIMn0VqAsN06GXqyv68rg6\/4zHu78wNG9vKrYwHjj32MfaMeBR7uytaOzl\/nDZRPQsjTTPCQ2VN+b9AkhWXC9ZIbb7KtoXpJXnlKpLvAIqH4rOzc4JBy7f1VbWaspsjo4YOP\/vgUdFs0r5pHSSHqJjPY\/bT8iRoj1WruieHN4x0voDIa9QuszKdSh3bXHvvabW7eqpHF+pQE6G7adrd7PQ3js0NR8pzXWMOS7QnE4B6sbYoEKQgQBuNTaQpM26zI4F9E0HLnyDmJhOK6xXjTxYBvS9TxuX9rdsYjy8NGqu+kEX0bFBZex6rCYl+VUAfztNLZ6nqR85T3OIQc+eqeRWnVUNEJhl3awVXW9OjU5iBJ+v2yPVbU2EKpgSopQWhl+ddBnb1lpOujPgo7AHZSoXtA3vIeULXIV1EVw3Kgd2NWKSPohM1L6o7TVsecI0OeWEggziwqhPN21Sm7cnUiXLrPDFiu0pLA2kdKsxMp2zpGrFb3LKUymtyBezxpv1ccni8jSAUjoIhhJTHQJnBezQmSgaOfCmfNjVFBwCxiAMObihZwlYfJxzHQRyyP5cAPw+pTtp+xWq2gFLhCClrOp9uqoG\/QOhxfrXETlFbvVuFD1PJ3IbNhuuMP100yV4RwDmNhzUjRPGWPO3xYsl3FFa2OQ1cFHW+tGIxsXF0saq7ZvM8CaalXiAHVcV3ikfULBl1suxnZ2L9cHmkrubgjxSte\/bJhCf03stVU3i2JUlbNMKaRh24EkXHnC2QuZKkTw8\/BpVr4tquGIE0zjiOmIU+uXsWaKXuRY5S159\/8h\/VCo+nUYKA4iKEFoJK1PkL2Sr3M8LCZlpdZ0ilUPqbbpr\/XDp8snPLZD2W3Un9QRw0vgr6AGDlD+BZrHOk8L91AzNen5eCkx9mu4obzfTe4nw9AJ5YUUUOQuV7wJVSUMxLFueMAI\/8XY\/ZiwVuN1cGtw7TBOOJf\/KM+f8IwDsQieuJgzPiFBoDTeqQI4vOGkdzD42f1hwxbDnD\/R6Fp4gNIdo6Hv\/1lyLUvDbTIVUlIpB4ZT0o6IEhTw0Y3bBX3G6PzO5Jf9gv1hGi4w6gvvGSnlX8nOC+ayAN5V0SDq\/hoAU0n4qZzU4KiYkK\/raL198aiXwZPng1Y4W8b8pmu9Ees6ZZo1G4dgKkFxDT3vxwwiNuqesymQbtJsyF2rNszUTrzS01via3LzWuhMjqvlVA9xaERmR5S0zE\/Fb6GyE59R8LhkIiDQ5mAidHMNrN5aW4QiBN9G8u1QaA3LBYz4Ph7tbvZNuxhCO4Lu63IVgWvMjNfy+f4n8i\/Sr5ocS1FAnmcovEuxGMkbMCV7xTCQkjwCOJeDEt0TaZI6faxGtYPY7X8rNOS0pVZrkzKDxOQhMp0G7wxtqJTbJlSKrygvmwJa2w7ySgZ9FHhmW5sihaDf00jPU9JaF5rGYLue0bqqp2yAVIiIBEmQMMhTkUyi0MS1n4xAmOLz0DUSLmb7AR+pT5Vqmt9gcl6hd6eFz6ToJmwAn+ofw3iJD5UGcUpmbntZCiNy6LoF5gNKqu0500tlIeueDa7wpwoGJxali+g0NlHw7dBiTOHxVQOKUgUa1oCfngl61g7juw5bHzEXNnTDhRT2PcsbGZhJ+9Q60gJziLiUC886kpmC7DcM1JugQlz+hWTjv02jEJrN6Lul4lMxFDI6A7p1\/\/bzcrPWXDs+Jl37MbWESsYuhijXxPaj1rsaWs5qU3FZLmfaFLBxkGJiVnl52arRwTeLJi9MnUky4u54hZR8xecCZOTNIMaMwzOmvUP7Dbj467tSZTeEOS8Gxqvh3Xn2YWTr48xZB\/lISjTMM7eyxL\/nRstUl73SvZuZZRw3He09RqIYKqGGCB6dV\/HpXSb1MYMZxEDwgE4tKd\/NfYy5csMu+i+V2ZRW1UZNZ4yFqF6BswMvxLFBFb7DEqqDFg+GRs6B2Jy3U4djBbDvxnZjBA3qHd4On2j3Lq5IRvSX3Livx\/KVvlWPwbUa1dB8VYxDwdi72sp6Dbwn8q34Wc+xwAh6GO1iteAuOVhXtIGsxid5I1VFpjhqlMzjCpbSiZGymCbWEfbqDMBueznpo0G49K2E3j9Mux9ML\/jRiSjScwgCFuSU3gGi1XehJEcnYqP8DJ7K4Wai7Q6Zcm7Pxe2C5YhQSLBhpAPjE+pew8YjjBNWHYNHJz7jkHYzPxkOwQn01FvuQamUOO2N8nTqO052Lo6iRMxIhnGjx45tDlN\/MZUB\/tJNkJVkOtqWxj\/kJ714IaUlSyuESAKI5MpGE5weODNvVvRJtUp5hBx9x3zBpjWG0P0zDqBQYxhuUfoYD+834dQIaXWprSZ4xgzjfYa6S53IfhSVjuxGNe\/F+dyQuQEwfUDYB4LwKw++Ch2pVsolJDVUet7HumvaqvLf1FSTatsINcS2vsghZWVH4FGnJbxnLua311cQDKJV558zxTvWCAcByck1gWzN3A5uIFSTUKptXvKYfc6sSpDorxHPPvTGSPHszY25jbkKa1SBdFNrBL8ueLKILdCMcDFrO9H55v4QrRjlTNiaruO8Dz4vfr3HDogGlfV04DL8DicZvzjT5GpG5fE9V6uD+LnrfD5pNTNeJX3XfR7sevN2IdPGmdiWUXSL8mZrzVbxx8iyWDlmnBM79EZMneMBfXVDh10KT2r3GqvidKFh5tvBEPieQIW4qCGxyQ+1kf4ZDXlLbojFf+fAsfeLMcOSkZOSX3F\/PoYLpH389u7RpZFu9bILUBkeEtDF4O9YvaFZBCaVVzWBbZ5oGhxESjyyzyy6itknVD1iMZSMH2iZ8uxEzUn\/XOioTrdXcwLtqww1hcbq9yBd1DSW+gIVzuag7\/tQai3QWf27igkyNR6qbrTkSVRqDzcHQnCRKlZXPGbBJo2VlmhtnGC3SUAeuZThX77h8GzWPbUIHESQAHLyjrr1kKLY9bIV8tCGx6sGBa245iktGpcUB+cmbJv2mdMBYnV9KukmUgqSpC0SrakcFXHUFpARE6Jhb+CRBisg37Pkk0KYkw659eoA02FAArq3vldCePW7JnwKdDEUeYUkgiE8ciM0hVJEVDboIf67hg8NJnJn+XEpsAE9H2emmV+WOEkk7LUtPh4tE6ulFUMfatSqAL0bygbW7Z0iLQwve14LCAbguCZj4qd\/0uUa6tz1w+9\/iG147x83AKKD93WfZSKzNw9TIl\/CowLePgpHpkBempkYghVMkt84kE4EPMNZz8+ihHEnLIEonqi3sSwJYfcpqOm8UHRAq9nq\/kbRj0i5+PpmDWwg+5CZs66oO2iwg2qtZSxq7XPEuPxPDx\/+RrV\/d4DXvb19I2klG3CWRQF4k3v0vTLdpCBPBZqe9H7LQTSYW3XP7NLKNm2efp3x22a\/qvGIPXD1MMZY99LDkJj6coMIxCVNY43r7fh7RXSzxzLcFCCatZrLwTTkZyrUHP5PsmDe60yMCpiF4ImpxWbY+719SnttANorS0NnEwtD2TFFnMp7f4L6a1j1s3MRWMsIKdtPH3SgzfaEmk+r0qvBSA1au\/S9mBYObK7sqwmh\/lt0s9OEi4gtdWkW2qNRLGtdnVBeR828bPVxwcAQMlIT1Q3WxAwjVXuQqeGVSlZAg4HzFH6Xt8sQ6GafuwRF4HTubcLz0g2WH0BOu1dc8EC4Z1p+IeaWxhTxg4DBVcrs5S0EOu\/fV47iDFOjrLgvqcH1bVadnQyHZNvnlh\/ipsk6hGEwx1Qv8NglyibnKPqpbz8phK3PpgqeQT6ttCxbhK7elTIVvOVmeHbpsVmH5SvXa9Zln0qi19uTXddwJKVy4ZudC9Sgh9tEf9CtYIRUZlw+gc7zHwSHBZNhl0yR0vzOMMkQDXQu4OBohAMk5NCxpN6alhk37wIyqOiN4rfg==","iv":"e8f640661199a3c73f91f0aeebb0547b","s":"2b2b7316e4a0dc73"}