David Galante is vice president of mobile products at Emarsys
Forgetting user engagement during app development leads to failure
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7fb8e77e9654539018abc7371a7e9ebf","s":"b09dbd13d5c5e11e"}