Forgetting user engagement during app development leads to failure
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b6264590f443e39bca10b7ca7830b9b1","s":"fc6a2f5ace4afd0f"}
David Galante is vice president of mobile products at Emarsys