Forgetting user engagement during app development leads to failure
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a78911c5aee4bd26ceb6d21143501e15","s":"483b196e9b98a6cd"}
David Galante is vice president of mobile products at Emarsys