Forgetting user engagement during app development leads to failure
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"bab26089cb76a3231e4550d4da91e3a5","s":"b145e634ecdb763f"}
David Galante is vice president of mobile products at Emarsys