Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9fae1b6f0e62a517473be6c7247e2285","s":"db7044e90327a83b"}
David Galante is vice president of mobile products at Emarsys