Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c958d7fea51c258cbd76ba5d36b913df","s":"d931fba0aac143f9"}
David Galante is vice president of mobile products at Emarsys