Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c729c37867366f02cf0eb1f15ae52f3a","s":"54003863747a1d9d"}
David Galante is vice president of mobile products at Emarsys