Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"4a0c7174fa43f835ea2fc75d502c7a50","s":"101dd001dd799e34"}
David Galante is vice president of mobile products at Emarsys