David Galante is vice president of mobile products at Emarsys
Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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e8Dqn+O2LtMz4rd9tUlEkEwmQr\/Eh47DKzPCy\/Lqe7R3N9Mbi1KszB9YKzUDINHuMkZ2BG8WIZD9RrReW9NxVzSOwyGPp5Dseb6FNG4L9yNabqoh2ExQBhhYPDGnxDUz3NXP\/syZUwfiZNE1jlDLHQZf1IiUdVgtfdbyvIg2a5WsOz8xxR8h0QPdp7IlzhNwX+dFumVyVRwQ4xxxrEuDMnJeUwA4rSq8eJEaoVXGIUjVr9z04UZnR0PQPpPq1Adjff5rXhT6cOseYzQGbjdKgPfzga\/2NqQsFAAfNT6UY00CK\/z7opal3jlhhyUyVoCKHD2FwiIV1uWUbtM4WZ9JDJZlNrQZ+GK+iPafyAOTA1lrdyxFsf4s\/Y+wd13mzD4GuanSfJV3HWa0QxnYfnibF9GNePqmtURKI2mC+Gfcg8pkSJmrYH+r94ms5vrwmSxpVSGelkUYOW2pe7m0fKHD6EV8bkkap\/pF3uQurN4kBCf2qXQSt2vldpxvvayN3\/MEF5A2+hRvweDhqx2AX7O8XjqTfZ44MCwrz3z6NIndXLa80\/JlUWlz51wAiDo+IE9oz\/dcf3hDxulKcdhhwlAndHBnjEc2VMyzRoS\/0Nl8dudoqPykW94zTNbOW4EnFkRNZTn3AnPg\/4pW\/qLSwsxBZIpHeCGkhmviXs+grzU+LEKTb4Q0LO5\/JbBtzBNtLQ13pusAIZjO1zhu1pIKCVLT0FaQ8J1CvhdnHc9ud2ahodPP01TOFvBXG30YjCLuazDsJ6lac8FfIrJNlzhTBwhbROpYgnPrPBeU2jJ29l1edtzAeqr4BqGj\/yaNr7w5666zO4GZPz3FjOx\/B0mG3Y\/XdGwG2mPkZ7S4W8qyWtXnGWxCWnMKAU4U3ZcXQc9JTMSE8blcRo08Rp6TkFyYhLFew3fHrW91ZmuhGeM1bSp4Ovl27G7PGC6JNTrbgqDWzCjxIPrFs8dKLOCkq60ODrKRwflrYxYDtobMgJrO7lgEX3tDK83RfXqs9ZadO94JJmjBNcjBB+ZipRF2ZakEL32mU2Q2I8067ruE6Qg+AeNWS58PiytY4lgdj2cS08KlBVa+7vxHe2Cag2G1m\/oRhyKRCTAOuTKCnb1uIJZOk3NJiT+AMBWI4WaV1QFiuyLUoqWp2P\/ySg0ANKijVpfgahVKpjnyP5WYTXghWUwfZUnO66KM4ziW7FXnBtvbjY7Jmuugn2skgu67uVuar63hQ9PU4ir3tznAbarkNF0JDTf6w3R+\/++Nip7hi\/IMRn+CIQ9fDZ4d4PAVgshQZp9WUhZC+JT25DDzlBFsHldszMIZqwcl7G6yqPitRoh3vwlKmlX7k\/qCduzRWRAOQXbBjQ2ZmQPW2ixvFGN1gBasxPiqjTbeO0QvxL6shC3qabmjAQMsNCXEpNmIVugJQbI\/i\/C20RyWUqqxC4WCegkkas53KR8xB\/8zUWakLdQhKnuBJfW+l5amU1VMohVR9KvIQkXeRIwgs042cIDbVXUE1GKUIn3ClDqJimRlda+S\/S29kmPU2FO3hMOI44XHrySIjIHPU3ZXMt5jKpCx74UW9CwEIEj+dpjFVafZeDjJQzCwpXqhmyGNmcAQ7JS86uRKVCdRhzFUGk21RPvXAN76AjxLuYPYY6Zd+1u8RHxcGkAUU1QXJVyReI4MTmRvRkHqdKMof4JpQKUYKntFU8ZryQWGyUbyFOmvNBoKlhSmHdmQ0pME2eqxLEsaDJXck\/jkX44W9cNUkBts3GmYAslMwgtJTcdNr4pmfX2rWx6\/GYnBmPr2+n16iEHkiBWDhvJsoNJJks0uP5mUn6d5JUm7pFgXWzD83+7K8MdDIVw6rHz+IWD4jt+4yjjURRH2nN1bovvM0qdNBuLLvU3YTxITf5\/rG7uBkGDtNL4XM7nnCvVoMtPSGxdkp7kXxjwM=","iv":"535d4a0c034cc98bdbb940932c90225a","s":"7136db831c060f3e"}