Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"7689f169572a0ed9ceba78c8d7f118e8","s":"907d0153bed179e2"}
David Galante is vice president of mobile products at Emarsys