Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"adabf47bd6abbf6f9cda6199a10cfcd6","s":"e8e89a9ec633cd91"}
David Galante is vice president of mobile products at Emarsys