Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"89c3c9e134f916029f72503a8bb464cd","s":"e83c25652b60cd0c"}
David Galante is vice president of mobile products at Emarsys