Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1a80c5968e3a998ca68bd41378c2eda1","s":"7127393285386510"}
David Galante is vice president of mobile products at Emarsys