Forgetting user engagement during app development leads to failure
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c0e9cded2088c71081d52b41c2f1ee6b","s":"351283064d5d2236"}
David Galante is vice president of mobile products at Emarsys