Former advertiser offers up 5 improvements to make on the buy side
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5f669a8edd1f6fdfe7c2de10664b91fc","s":"07f7b9a4d92ef9d8"}