Former advertiser offers up 5 improvements to make on the buy side
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"039ad8f13282f5cf7daa4491675d8397","s":"1f84bba47feada1c"}
