Former advertiser offers up 5 improvements to make on the buy side
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5228748ea3fc75a240b7f57df9aa8ec4","s":"0a8ddf6d20474aaa"}
