Former advertiser offers up 5 improvements to make on the buy side
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7d1bb6743ee253ef9d8ba03d54ad1a5c","s":"fcccaa7cb62282aa"}