Former advertiser offers up 5 improvements to make on the buy side
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2e8bc6ea7d47853e527a7b4969e26755","s":"dbae63440e77e863"}