Former advertiser offers up 5 improvements to make on the buy side
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"28cdaf481172b11e2aa0a750f5e5c873","s":"0e5afdc03ab169e2"}
