Former advertiser offers up 5 improvements to make on the buy side
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"872cc7c4cb49d4e3d3a8a89ce2abea16","s":"887e0e0f01e0f102"}
