Former advertiser offers up 5 improvements to make on the buy side
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a8fb3c2343b71b4b0b6a1ca800eae389","s":"759948f8de5c4ef5"}
