Former advertiser offers up 5 improvements to make on the buy side
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d287eed8665e45d7dc1bf7ac36e0d62c","s":"8dd6ce2835a41b09"}