https://www.luxurydaily.com/forrester-calls-the-end-of-advertising-as-we-know-it/ The news leader in luxury Wed, 26 Apr 2023 15:22:21 +0000 hourly 1 https://wordpress.org/?v=4.7.3 https://www.luxurydaily.com/forrester-calls-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-7451601851685946309 Sat, 06 May 2017 16:09:28 +0000 https://www.luxurydaily.com/?p=204486#comment-7451601851685946309 Seems Forrester’s own ads aren’t working and so they need to resort to click bait headlines like this to sell expensive research reports? Since 2010, Google, Facebook and many others combined have made literally hundreds of billions of dollars (US) in ads. Been hearing the dire predictions like this for 15+ years. Google has already essentially been a “chatbot”: answering users’ questions with a few ads sprinkled in as part of the answers. And for a long time now, ads have already been personalized down to the individual, their current behavior, their queries, past visits/searches, etc. This line from the article was priceless: “Consumers are ready for deeper relationships with marketers…” Really? Was this written by an ad agency? The smartest part of the article was the infographic with the data from Nielsen that shows that consumers trust reviews from strangers more than they trust ads. Yes, that’s correct. Yet consumers probably also trust reviews from strangers more than click bait headline “ads” showing up in their LinkedIn feeds from marketers trying to sell research reports and books. =)

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