NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
Internal culture defines external brand experience: Forrester exec
Posted By Tricia Carr On In Advertising,Apparel and accessories,Automotive,Featured,Industry sectors,News,Retail | No 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","iv":"fe02fa765777deec7a8748d4f5ce33d9","s":"2eadcb62b5d19d89"}