NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
Internal culture defines external brand experience: Forrester exec
Posted ByTricia CarrOn In Advertising,Apparel and accessories,Automotive,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"99adab3eac91409be60cb2cd0c98db80","s":"e9f1b06c603d9318"}