Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
Forrester Research: 2020 marketing trends
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"1241c61b18ca59ab6e7e7a1de8959cc6","s":"1b6200d62907fa76"}