Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research Forrester Research: 2020 marketing trends
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research 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","iv":"5d886dc6c275f1ae94a58b24d3d828e7","s":"97b463b8c1f3c806"}