Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research Forrester Research: 2020 marketing trends
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research 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","iv":"e87b965d09a48e601711dbe95a32d237","s":"f6e158ef1dd28719"}