Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
Forrester Research: 2020 marketing trends
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"96734272dba904b67d54e4cb67f30f5b","s":"d86b474238a49294"}