Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
Forrester Research: 2020 marketing trends
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"139e71339f39b72f920d73d38a7f670a","s":"6b2adb1e9801b557"}