Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research Forrester Research: 2020 marketing trends
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing,News,Research | No Comments
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research 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","iv":"23b8f90fd289a31033a73c54230ef532","s":"cb7edf7d515be41d"}