At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
Four lessons mobile marketers can learn from auto racing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b2ba273ab32f130b9907ea18e83bfa27","s":"0884df43626ec319"}
