Today in luxury marketing:
Four Seasons exec: Incentive travel makes comeback
Incentive travel began to plummet in late 2008 around the time of the financial meltdown - and a high-profile spending scandal. Back then, it was revealed that global insurance giant AIG had spent about $400,000 on a luxury retreat for top producers at a St. Regis resort shortly after the company had taken an $85 billion federal bailout. After that, hoteliers saw mass cancellations or postponements of previously booked upscale trips and meetings, per USA Today.