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Four strategies for selling pearls to Chinese millennials

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Jewelry | No Comments
While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto

 

By Adina-Laura Achim