Tierney Wilson is senior vice president and general manager of January Consulting.
Four ways prestige brands can thrive in today’s market
Posted Bya Luxury Daily columnistOn In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"10d8968caa9209ddd8c75ed060b534e0","s":"8a0b8fa47e3592dd"}