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Fragrance campaigns will falter if brands skimp on quality juice

Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,Marketing,Opinion,Q&A | No Comments
Art of Scent's salon table Art of Scent's salon table

 

By Jen King

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.