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France’s Christian Dior partners with Italy’s Piaggio for limited-edition Vespa scooter

The Christian Dior Vespa 946 scooter with accessories will be available for purchase in spring 2021. Image courtesy of Vespa The Christian Dior Vespa 946 scooter with accessories will be available for purchase in spring 2021. Image courtesy of Vespa

 

Italian scooter maker Piaggio Group has partnered with LVMH-owned French designer Christian Dior to launch a cobranded Vespa scooter that has been called an “ode to joie de vivre.”