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French silversmith Christofle undertakes its most radical makeover yet

Posted By Mickey Alam Khan On In Editor's Choice,Featured,Home furnishings,Industry sectors,Marketing,Retail,Travel and hospitality | No Comments
Little for everyone: Christofle mood party tray as part of its Art of Versatility approach. Image credit: Christofle Little for everyone: Christofle mood party tray as part of its Art of Versatility approach. Image credit: Christofle

 

By Mickey Alam Khan

French silversmith Christofle has undergone a root-and-branch makeover, ditching its Art of Sharing positioning for an Art of Living approach to its newly expanded line of products.