Frenemies: Luxury brands and social media
Posted By a Luxury Daily columnist On In Columns,Featured,Internet,News,Opinion | No Comments{"ct":"NIwrSo4xX6o5EdtBGk\/tQz+DOKzH\/OgNfVBVRozb60P3Qogkqa8lJF0MLrXpO8v0HHCQPDb4TGmPLMzs4clE7XpO9Jjpq68DpHFHpArEPuKWCJI4Lt53WoKDFW0WSxFTDVpzJlVpN+dXfJogH26txvmFq+mBSuZbgAYGub7zP32mzdE4n+OKb3Oq\/viB4\/8wMYeFmt70dZsqxF3ID30FLfE4pMTZJFDUTtyL8c0J4FyGmidDRoDw5mpFcUmdDDXNBXJCNraBlEOkHhUmMoboldLh3UOafVL3J\/TgtxOGplgu\/+9R51hWaFOJltJFc9E8v8Xd8LQziHlHExZEzhYVyn49Zd1W7qoeZogJ0u63CMK9aO00q28MrXO8ohFb2bqfsN9E+To1GjjAScBeSaZ7mhYuM4KKSHNVgXtxGxduj7fTvpZVr92zSvnnKmCNUvOmIQrq0KEqGyyo5ivTGx0FFTEM8mGXd8u74BRFneA\/kpg5IteTA4Kgb1YWi5Fb4XnMckl0g0CfqIVtoCAnOfeNqP4B1EpCAz7lD5iVPiVKlYfTziMHLiD6xv7P4RWHON6NsIO1biqzc3GYJWL\/Nr8kWUNmP5VckRdtBRKFun8LjVZB8a1z\/gKaUSGZywxgEia8hteQ7qf+xq9AbJA13A6uyqNSybBbRh2XZTUpDCqQE7cr3X8IEeFMhaVpQZtmy7SjuUFKaYR475PMaYl2PNofSDh7uS0Tdj5W85hKMhDnliAKh\/YuFtBpHaKp3E+YA4z9+4DmewOtpFbaL7RlpzCAx9vR+bFGT7OdJkPMPt\/LuKs0HwFQnM4U28b3945gPfbYJ7\/iskiaiQHsNIMjz40Yhbe2ExOwHLdTEzNLfMkG\/5F\/quMN0JFH8TG49wCjf\/CkL5\/RfxsqNhi54AvVSXeTFyP2reiQpToC0tuAqR2kQy+L5OgGC7o1wKx9ksnDaxc4Sbf86NeDp8c6q\/AJ4RhXdad1\/9OZL13WDBjanEeUzEHYxhYveUxjzA7PeazdcZyKBydXujhj8V+DaJoudTOoBulr4yIpQzS9vwmzKZ10D87Cz3VcXqhUeul\/4bT5v\/QjwesJPJH3wuVAYqeyvz3ROS2VnRDXe3\/XydiHoj7RAQwm3bm8bXqO9r01bOt189roA\/mzXjVEXclhyRcXVpdvqAGpahxcxTpANYeThn0x41LJdESq9c5m\/Kj5M35P0dt2sqWU7HQ7GrQOdzwT2cjxjh5g7HhzAmUJbrMWWriKnnziQy0vepsGXcKZzfLJAP3QQ1B3i\/YBtji49AJcey3W6r0MztINEA4h03WcBWxi+cvQmD76f8YRmCnD4cYZn+cmGGNcBHE1+eYBTXL4cEmbGD25I4ueiVtBzqT+D2OO5RgMidBOQjuwQDQp6NegkYj2k\/ui6RStMGctIqTJneByCqVs5ig590v1NZIn5c62E5SmradmF7K+z4i1\/5Asih+OGELF8FQ7GpCQzflg+4fdKZVWsCctzbF59GFXT\/DapnJcUS6L0IRJUBhWoZsFRRMBw9Rv0ApUmUTL64CVxbv\/YtzJUcQ5r7qG5gkpRSqdcueDztepkjyDJVqkE7EfZuzq0kAl1tqrr7nHX\/54lExhMQFJTsfATF5v3fC6LjV7vJHeJmZFlZ7I07o\/iby7eTVzecl9yOpqC6bA+KQWopxXYVN\/AdGDY13zpWL4lUjaOhOxVGXx0kCWr5d5wlr0c7Mvx7ETBwQlZI30SMg1sYiljb6fUufGZI2Wu9gl0Ik5aL67\/TTZLSjgJDBIY41AFQSqqun3bYajwwpb46yBfUc783E3H4Uu0wP48pRvHJBpBeesMTpcUhi0HrZzWjNAzvnkgEgirILxHaqBj8vMigbKXiURaRsZPbooNxUkn\/RYNPb6JoDbZPybGftJ4cpJoFn2IH8EFyM26PjwKIbwOjAcDaDOMwMQb0eYVQxFBl5yVMoGqE+vKkvbC7C8w0pQr7LbkUSGC\/wRSbtxFonAne2CEE1voLPEdqJaV9bKs2ewdM+qgyETSd3BEGkHtRRimuub37H\/ayaPAm\/vzYB8\/rAubtmgWZAMAAMZedBApzsNzGpyuiUcmOaamtLMM4IXcKEahdBZYpLxwRZjPeNriOLR4q6ejdD+24IHg0KSo8Tbk1pBHcC9g2nQDlKckN9+xQQ\/poWquKhaGccGvtCiY8e2uLfOzCwqS6xx56AEtYufAb33S1aGfmuLx3UPuHlXnFPbcfmep0Ra7R5K3weqJq8vitWoORbQUJSvNC8OpiZL3WhgFbZDtbaoRP9KalKwINqn5fYpOFAxqktgDObqP6bVvWcU4kn9mQ+rAU8ahiDyWSqlo3bQvqJeIJF2+B2tGZm0\/N0UT8xAnWArw3oDvbQUuPArUE+QkOi2wT7eckXQBvCGlbi9+s2qyPXsA\/8GRUwLz\/qf6d2RTfNb1+tE4+OTcSJyujuk1JEwi8G4NT7VIQRlExfSMS+4d05VKQvUdSJs3ZeZRl7iWh+Bnvm69EEGhse8VRkfIOq+IXAd98YMrqg0O\/sTPi\/RgNmb5qLAA5Z2sqaG3p94NxoCdEQ8ASv1ksHv3PWiRuCONHUZSIChhHtjowLlPu3V\/HXMPIzQtJJK1oL\/2I5PkqmpbBoglGGYTjcPO20YNT\/T3AI4dOHdWQ8TM3l++5\/dGMEYiveTglNGHV0Py66CrKUBCU\/K5RfUiNlOQYUqssx+0LWB7Uja62A0hQJ\/NfNQw1ArwgwSkqitTPH9TA5HWh4dpBXbQVsFV62Gdhs3t6zyIxwGVpa9nyNvKcbDVlfImgpO0IEzMsbNNLEKATyR8GrEMJz4RnowQYlg6CzXM\/hWmAVgJpAJxGK55HUY7ZyesOAiTUE5MSogVA7pOXsjRplPT+CFBT97p9VKqgOWk462Ht8gkRXYw6GHvXc5Ud80KbRoFx44uCCJjY2HYfyNrik0oNRemMzlO8Nd5j3MC3j49vIBZ9ninU7VfcbnHbjeRFJueAzxf3UoJluq7bF8EEfXxhPhYPQNRz4Vd4YL6GAuHhbinU+yUn\/ee8UL3bmz13ET6oTJ6gtU6GMhWAI+RqgOx3WKxnKHBRUPAvbI\/WkxjSH93muoAZf5MBL\/3NyQYrzKr675SyPKcK2aShZVjnV6+cMpIqCknv12TEKs4UsuHehAE1Gr6K9bh8wJPC36sxMDZjbSNkZ52m1uGQADY\/wRhIC\/P34c42Yo6t\/8ZSZLtj9aJdv7OvjoAVz4Yu\/f7wmONsLKoMrB5IY6Ya6GdLU++2I0hQzW5M1ohGd9VwwOptZNXDw0xHK\/BG24BLzp7VaRXHOInRpCQp6WMUl6EtFmn8oKQjWNn8THQss3exTBebdqH7xUvF2VASGr6GNEaYLsaQUnM5Dzl2cU2Sat1jiSMhuCwYMej+kbfX95uDDVoTr8Xp0P41PWaWH7dtB1BWZUGnfDqUu9zuPTasxTXSviiXy2YN2f+hKv2hjXa\/Cx1iWBkyvlehxSAM46voNGALyHQ7gDoZKXJaHyaipUtGIUs2AUEzxqBhHQkMKI7tsMLy5ELjSS3rmqXz1lJzqhUy6ARv5fb6rm12Uns0etxWHBKgPDY2d8An\/P8jIdkeApifll0seA4GKu791KIkqQBKlfYwsg588ng3fwQmxe1WKtC7xKCMZmVopZfGUpuqZNGK\/d92mCJRSu3zog5rhVi99J2DFgr9k+qtfr4MxSgGxd4AiRwkqYDpZdQErZSSXbFgVxmajf\/BNEOcSTJtdJ6w7V9WyDXsAC+ivOKspAa5wJEPFiY7\/gHbZnczAX822xNW45kFXQmS2XgelwEdmckkaHXWTI+MU\/qb+Xjw\/K64x2NtdPLG57SreoJs3AOcpB60f8DyNYjjNOhjzceK+OLZyiHpryreWl5HoJzil1acth1ybBH0MdpDDZwQEhUn4kI4Xv7D\/MM+BNp1fT\/qCcs5IvB25kknyD8R6sxIwSkSEH8v7wZo9cN1W3dZv0WlHUGjR792nsppQW3ns9wedxP\/kPmZaNzHJqMXPHsQU5ytcmI4eHOE0Vz7CXATc2Vpzfh5UuKDx2dg1skUnEvrEQLUGte3YQSQvcvt3yB+c2QakB7Wev1x7Zsw5YT1qStcILaeTSRWSFQkxWDqdWWNXGwEkr6dSsNVbYbbHGmCSwz99EtZ\/KGMWzcUiJ2RH1eXZnkhJoD9CL0ZX9v6H\/lUP5fUoXB\/G\/Vi9o4C9DY66oOHCWTMujs1RBviOb7+CQKYzW7zZYHjBNsXrr1xHR9UHrVvEqk+4VUAAfmUld4ue01VjoKIvXNrBFvAZfEFx\/QOq1C+st89uQBmDhmPzUwjcN5pt4v1EUdTR2HFD6JLS2jsz9Py2jXNMN+ocCAxw9J5vHGCHXito+3k66hW33UD1sTyJ8nbR4Wr6KKntU2cwygL2Dsn\/Qs6Iuik0i5v8ckszm2gdjyShIFxkQxeHoWcddPX5UsE4wN7X\/6ROotvk3WVMtyj2SWlAO4YuYvsiyMT6nZ1ppg2TnoQ1Y10gsYyygTN1dFm8GLjmyDOJ9CFTJ1wcfErksOj4QFoKr35KbxzbzKEIg7NDWOOwqAUGm7hRMha5cQH6jbqj+bn5lkFVEqyWCjRpHjhr\/a48Xiy0XsOtjRnMNYjmiFqoyjHbcs3ujg+EJEG\/pJIEflF476D1+WRw8xgjoBkQA8674QNsf8cNCyLlcs8CDYfHpuCF3wBsdYdm7Pms45F+nA\/oDXpf7L06kyw65wS9YH+vkR2bB5XKavXEfvtu\/+FtP96uG7ZSnYZwPfhi6zBELKeWZQUlBZq6u0wkmGTrTrz8bMUzNmW54ANqV9owxaSmid\/nR2c5wF+pFTNvvC9VJiVw\/oAtRcHpmZRHRi0Pvq8jvME3XYTDjNlfy3KWXHj5UU7klHQTT4VXpvEjP\/KuHfm01j4vX8kUYCWQbH59jGuyEnj2dewnBzx2SDHBBC0otrjTy97t9KUiPFIldh3PkuscX6QWgaSMYpi8wVO6AFIakwQ1JfjYahwoOhhYuF6c2ugpaEPn4tznqmRmgOwu+fMjYppjyVY9UEU8PcFHMJ0XT2PIXE6Cg3B8vgnBTgwt9QM+Ny7ZjMiXJfuGGZL2hwKIP7iwX5vhO1bBjA\/sHAQ6g+wEvDii0e3m6UFq5ql1gUwlbvjmN5xlUxIbiEdMZ+Gn5PwxZpCm8mo8SRzG0HEAVe9ZFIMRQR0IxJuXmNcxa25T0jXut\/Noi9121o7iTe3JGaRO23r0dJzwOnGKf96txy\/uSiML2tCUQHPIkZfWKweUDWpiNIjqsIJ3KIjGwbNI4RKeJvjamUzDP4rwBZ1POgKjVBjmuIk4yxxPd0\/zrFm\/kJMkj2zkdyBe05V5xBxmSiK9soh7HkLsuRCV2Kls1SGFGFeLYzoNkmk7US9NX6g6NpaUYRfh8VzYsT2\/Pl4r1leHEzVikNowzdn74z9bUkskhMF4RzVrLQgO0Ntb905OQYuOEW7jSw7lYP7a9o9EFKd+dP5R4j4gTBd2e4GPr3cmeFGzsbW4id\/X+a0+xVFWTAWNi6hO4CgP5CjcjZiMIdafl6hsX1bgC5FyFroStJHX3+LSijJoEVpoHRxvvVlEPgu5g80IDck8l1wE7D\/fF8J8Ep2evWqxYZBISB3Zpx0FNxaaRMJ6H4Hpiigk\/hxXwTL3iuie8Usubni29bPdMo0dhhler7NJHyQdQAMZnMucQZ22gFf09meP2VGEYGpssGTSy1wwrmtZ0YiEwjB16FCR6kPnEO7PzNIpQVnwt+SJu7g9J8XLXbjNv0aaSKQZYarT0jOJ6f2te6aHR658ytYPGbaC9OrsBT2xLx5QSUpYLsRUqEQ72D63\/Q\/3P++zBaUmPjUP68XJljA++iG+NbhOmbujbf6pxCUabOdGwSaAtgPCCoTZZqL6mj4KNg5Hy7LCWgixt81QO+GnpUP3ngonYudaeCyDM1qBf4hJudrz6ldMO\/sU5r+C+x2mre+gVaZkQmMosNcTJLlBUBiiwGEEShr3sCYHwNQbWYrAsOyfXRqdiOsJyj\/b7zzpRCdwxgMvxb9Cf83LeL0pM03a4OMP1uXpfEVlFXvlEJh5s3htxp0R+GDBY7J5qWuE6qrz3KDxZwmKSA6Q\/6D6MfXuqRfMu5+nDpPfURGdCWj121MqGYvm9axKIwciNQ64VsPD+MrzuC8G5BrE8OzakgzwXDqvxr4IeSxvvU1wQo3jBjqhksQOvTebcu\/DojC9Io8OSscmlEEA45okm6ZfpBbsASdCu5g2qQcEhtOQjE5saWvULyYAo6\/xGoZW5wYLjh3i8TO6zUayj2uV5eiPD1axfglKp9JIVafx15lRUKThnMwUmLtciXXEKhp7heD4nLMgeELfLh5z8I4hO+Wq2uG5u5U+OcST9f9YvIcYAix3iS8IrZM54iBAO5bw7XNOIK4Xzw6nJqfxnZAUStOsnMvx\/e2KxdYEnW6Ayn1Dg0lHnVFY2f\/7arjhyai0RhnvAFyEsvmNGdZj8p\/2k0\/4KsrWqj+1F8xmKM0HFRarI6cK15ebBZ+fMJ2cy\/6tUFTWjHRes4sZ6zQOz5Z+xMZ8ZxjagOgL7wg+D993RpMUML4wv\/aN3\/v4w9HbmAvv1c1vBOgJcF5WNcYuKwQGD9Zxw5hgTRQJHglBx9hEBdbRDpmz60xoiYLdLLy+RTUTN0c5d9jPd0p6tgBacxC48FhqfiPtWjOSepdADOC8Oz\/5IpcrkSamlpQ50tOkVlf2Sy8DaCfmIuIFVS2rNcICI9sp5880JVNv1RUxdzWn2DVb7Fzo33qkOT\/XVIUu0TZcPjIhgIcC\/0QZlk3UKDUdnVxyNCH4qVgvqq5zqHBquWMxY6+GAabNzMkLjBKY7G5FgL++qnSjG2am3f1LgpQZtIfLyLpIDj\/gsGDwFPP2aXKW8AMJCw0cO73QfEVm5xsK8Tu5XxDAsTiCM1gLkLsZTR\/oTrS2JsjTx\/IrPCrtzylpR9poFgdGMmNOnbamTUT\/JzrPynXU\/EnitT7yKtnQfs7F3CVqFumIT3qOZmsGdly8hTRTPNt\/UzdCRW9YdNsV8G\/2EHjFqQIjGaVhRRkKdLS4ODgY28Nh9Mf8qwgY+vZuYlT3wOLsaks\/5RzegUOzHSiDH2xcU6Ng8JnlFtBw2yktmBr+gx4MKw8+MOam2EnYd36A5j8OM\/yPH0i3zbOiuVjX1RkrgqGziOE2SMN+w0opqBXwPHGAa9qVCo2EyepIfdj4lXICDRZlMYQ+sdsv37TJatpSMU8JdzhWjfUg3HFjkCdAqTn9mBzubzxWV2dZBR1+x0r6lwEZ6MM7wpFrG\/nXQtA+NbQz7MNy7lSG3tI9mldVmoaAuwBX1GDQ8OZMsDU12mnpzibP6OPCaGmOfPHhTzMe+YEjX+R9LbV+mMA\/iQOgiCXbHeitPMP92ZkyIjwPzs0D3xOE7AKYQYpxgW2Tl3DXb+d8PSKfnbj\/5F4Gu8qg1Y4XhbQX4s6PdtA4996uXp4kfUCyZH82Ff+eqzv370SNhnUbCNGGhOpPMZML6ITXeqcUjS43oMpWRYvJm9SLKtPQKL\/qAmrhpPwlAS6R17D+yv4DEVgQ2FZLQG1UyRW0TBw0TMiz1+RAQE4xvxpPXS0AFXHfNO6HFEfQr9qFv8Ty7uUJr3wfgNFuz9ygrab4e7aNQT8OSnQ0RwCFEQCiJi5IAZ1n\/EPCw0jfZibpdAzAWdzH6mAyPMaUzGq1U8R14Xt1NNUgO8heyuTYzC6qIbFm54G\/GOLMXXOxRR3ySEwCGLmNVGKXRAu60\/ChWL8Swk+iu0GL7zPg4VEdqw9NhfKVxKweRexwpOkUr7lov2ttsKnsmrHG5\/qI6S6hE7z0jiFaMCf3OWqHyGEqKh8c0o\/8Cgyug0mo\/ZwsRc0mikYFu7z2hqld7hVe\/56itco7Ds0MniRMl5rlmv2YUfPXrnoKhOgO3C6mqHD7DOWOY8QpY3i2McMR3MrejU+Rg2ufsZNLgCNuCjiBDuVRLhGYAfErb82THn19+ZqBW9HaA6gN12Wnu64bDlWdNrudhgOYtT0+mUjSUPOZIdGQNOIAamWxYEZfIKdCS6xzN1aeO1zqpiUaWYbhsbvfHfhmDS3JhDkVhi7wVq0gQeI40YTv4HY4g4z06Rk2oIAQ9Tk1fjnV\/QOB1LkOjjxweJosOWOZZ5XG3oZkOzfHd4yF4K8jku7v4toUP9omBWfyXQ6QDBE3j2T1RmeYzt+tCjVm6uIg2\/U1LELobyqQRFxsCz5nMIS\/8G8jKHWsjvKe99dybsREps+OQ3tByCkH+CFxmNlEirFPdfegTyCDLQVGS9YGPBGqXLt7gJKuneA5VQ6yZ92wPngOvKKQ3wvuRTniuq+EsvhnrxINLL1aQOOrTAKpML8CgUSoMM3Qxkv5ZLf6+q8wu8r8ABA8aAC+SHeQL9eViyVb9txuMnlBbIEhgnZL+kHA3KaVjtEbnoM0AVys2vE3nPECX80zmGoy9kiPF0kQYIrKyoZ5FuUKdT5GRgMusmo96b3KFTHz61A8sxPtZ3kqRfwpIcaBVEiZVALKvZuqFKLLz4WlAbG2zj4UOiHYnPnphvr+TZR5GWJP4JO6VENPKm+X6LdtKNPS4FoONE38SSyGz\/M0mTI7c0GanAtQGsrD2dmTanVPpR9bCSiaERK2yRrG594QND8ELpKTviIZ6AzbU3brDI\/d2r4UN4gggXyJokCrFLlcOPAOEB2ALDH4ReWEqXP7DRfq8fjaagxk9PuEKITgdLdMgX9HB7WRBuqQSdM7mYKOx7zfQzywKHHb\/0zaUr+kTlxy6PTVzcAK6zh382MD0FH3kwrWvIk6EPunhNTdHfDeS5ZIB5ghcGgh91qWnoLVK0ZzyHRJghs7h1OPe45R4gvK4dX4LLpc57VrCOZyi73eBi9hIWWaSmFadBeuGJ4lBUTUQdBJubgPz39VmIbGmhtsipo5Xn8CHitl45tIKjMpLYPsl\/s04s7z\/y1HQRykdq9f1XLLvUGZgjIOWp5+yFdrmy0S1y3EI0IF0uY0ClyKxHKjtcoqEN+UTUfaIuFb6ufsSpOBZGUdcXV\/hXrf\/Tp4Ge8N6UcLb4bCxsrEBrkIr4Hi6bDU1XzCOdNrfd0CU2+fwvyppAl07Hlwxkw2z5VOxQsEcav++kVM85OzzjwN9cCRj54LVn5zai1b\/laSseEIXIJ9Fk5yyibgeptXKGn1RCo9geY4AybZzJGOMTEQMO46wZVMORJIkzmD7Hv25uUaCuRwj3mE+BhvlQ4ryobx8maHkBiWwEiVVgQCNiCAYObTrfFWr\/QIpzCHZGGeNofGAnDI3k9fZUqZhYVp8CbgwJn1d1eOhqRBvqg7Sj0lvzrbFtodcV7LtOseLwfseirf9TOf\/l7nfXGiSmxZV3pjMN1LoUQ==","iv":"5112a579e5b55c7a0d626c09e2c31b34","s":"7075bbd43c177b77"}
Gregg Berger is senior vice president of business development at nylmedia