Frenemies: Luxury brands and social media
Posted By a Luxury Daily columnist On In Columns,Featured,Internet,News,Opinion | No 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","iv":"7e18f77b39952e09a40ade9dc43531ea","s":"da21490b515476e7"}
Gregg Berger is senior vice president of business development at nylmedia