Frenemies: Luxury brands and social media
Posted By a Luxury Daily columnist On In Columns,Featured,Internet,News,Opinion | No 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","iv":"d5aa880ac681a67207dcd891920ab685","s":"69497ca794402316"}
Gregg Berger is senior vice president of business development at nylmedia