- Luxury Daily -
https://www.luxurydaily.com
-
Frenemies: Luxury brands and social media
Posted By
a Luxury Daily columnist
On
December 12, 2017 @ 2:00 am
In Columns,Featured,Internet,News,Opinion |
No Comments
Gregg Berger is senior vice president of business development at nylmedia
By
Gregg Berger
{"ct":"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","iv":"1d5adfb894a9388320413503980b6799","s":"f7bc9c1d4ffde351"}