Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"e293dd092d0d4c65888bd22304d5aa65","s":"7b72f95e1719a770"}
Gregg Berger is senior vice president of business development at nylmedia