Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"ddd691df632392eddd5a5b9ce0f846e9","s":"6c080f4efbf8d1e9"}
Gregg Berger is senior vice president of business development at nylmedia