Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"5b6e0b5d1c9c40bf65c9618a74058afd","s":"65a3e8bc0def78e3"}
Gregg Berger is senior vice president of business development at nylmedia