Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"90136d78689e6ad8ce1ff64d8cc21ae3","s":"dc5ef66075300122"}
Gregg Berger is senior vice president of business development at nylmedia