Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"89fce142272869401cb7f22c83c0ddee","s":"3d9708ac111097ea"}
Gregg Berger is senior vice president of business development at nylmedia