Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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","iv":"483fa50130bdae7ac61b03e0e51253ff","s":"795d82fc47505631"}
Gregg Berger is senior vice president of business development at nylmedia