Frenemies: Luxury brands and social media
Posted Bya Luxury Daily columnistOn In Columns,Featured,Internet,News,Opinion | No 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B0Z3pQ0T9dsdtjUrII3lNHzoOttcSLjpW8ZK4m6l9dQRRlAgpCJplPZbuSdg9DEr40VvS\/zllFkokTWFfOwWK1M5q3F4ziShoKilu30webHtO16GnwYV7Rh03xnnOsIkVPgkOrixGniUoIJprreNNJrdPD27L80JiPBOcmf9T\/qqwTC2yVORiIK9qfA3rFae5xSWVfp2rO4FJsJn3SEiAcM3utONjuoCCUq6qL+kYUmAkiHZTeZzdrtIYSbZf3T1IrwRBLBHnePu7JcMwcS8CkKGOyYHItw3pZ2XqStk2PivAvZ5DsUNjIRt2Y3FwehbCrLl1RShQrDOIn\/mL3PQ8hMjuts3zm2LWWPiO0rXsAkAZIpjjk3yOe00SdRoZN8A+5VDOUzsfg2bH\/u\/NPnH7Ypzl6IAxNon2Qok9bUnEB49kkH5ynZ7x58Ndoavo9itUS8V3gk4oZZA+g3ekYRB3by4Leuo1Oas9yIRDoJnXBvFB8+JIhMSpmag4lJ\/PdOEaV5tWEXYGhlZowTmZdfi7hLYsPeXQ6TS2T9MLY52fLzbYYVBts3uu6ihgOM5n2uEOtJI3UKVnzK2oqkfN2RGbFnNmyQ7Bwy2pYrqCDBec4+kZTLBnXtnDCXpZsTaspAsgdei097oneY6O\/6MQnqxEbxUiC0ugWb3eYJts56TJn3OllaavfVfNGSdZ6KK7jdKTZTrh3H2OFTimElzuDTE9viVfbql4DDaugYpJLfN+vTFX2Y7MA0Uu\/UzJJ7BK\/b+z9KNJbJaoi6NwBj90i\/CjO+Wzx2FK9xk+NV3qduozojtq\/9On3Oyi8sEwhYDXr+a6o2q6xjIIgBXlNH2VjRrzXwEM5DoFuDXMVoeNbYxXEBcJNnp4nHWHig\/KTgU1au2SDBnOJHK8FApAPWTTJIwPH\/99qGVXDMr4keWAapKKYaT40GSXokdypanlQ8lmWtKNzheibxUk6EOxDmzcsC+8gvDfAQ1ChD1kreAGNGfVNnPM+ijL0qNhAk8PnHkheAOgxhf27FFpFfnWnE\/HNfxpCmL7wS+du\/qRIpOiz5kU\/QHn1Igcgpgm1L4KEegnkQmqXjaffQXnJ4x6TNIs54oR4QIgZkjzgQwhCgbbI4Yo+3N0rNoGcNbi2ghuDro6vUiJJuoZ3oM8Hq3lL0UOzD\/iz6vpgBEI4rjbuNVMyqlhrHtgKawxhzfyF5Kdc+2A1KQ12TCu\/2uOz5XIeh1Fhsv8qzNO+zEX4U8O8o9ZHAjEmF1Kyu21XJrYUcHS\/8IxoqysdrDUkn73S6eqzZVMN4xG5gWwIpgPxOEcHX912qP0a7w8dnVWr+nFJap4kEF+LGJc+lXESLI\/ShBwzKeHHxreX6C731bWXHLohlVbfhJ24I\/+xyM1PA2f5oBZl95DbToPrXAWNXHCPCRTbnUSMoDexGagVu0jY0cCzvzDpbfZL\/ztmb7vl\/w7VH0IaZxioBIlEEyauunwHFJAMfna2P2iMvGw4Bu\/9Tb0kmlEg3sMShfz1QXGS4jGmu9F6ZM2dAtJaUKBGdLPzJrDFX7wgVZfe1CKyYGWEXDAU1UmL\/1OYPE9y\/gWHUrXXuliBe3lOisHwruipijjjBtcmJXjHwQGp8p6CT20dI8t11pC478cxpmBVfYHiVAl8ZmfeboLERz2vj892bPFBe1xM\/6M7ZJP18gYhfeJr6VUZfNRlfkClLAWsuVtxVqaNjZgyBRjsc1\/vcKWHiYOxNcRM3x+MoLAAEKN\/8myqsNnUW49dvTj0IZi7gqQZj2cSr8AGpcY6OiKKfp5FmMHSv6yOxdXpam4GMu0kprixeFrYo03DCbmTyRBiafgj6IVwV9RT5sDrdh8pGMpDZ8+REuUOkdtVtr\/a1huQA5ZVmcAgPyMWy8zQZ4IEgBCKethg4ULA7SnEazK9nxA5TI8DBHwt9SBFvfLtP5XOs5W8U6qPHEZbnXJ6Xjy76ZCKTqzfsraInPe6zGFVicyr6BvOp\/Z54V8a0nxQAVwKAvwsGJrim3PVeEn3nCmYnlyFJU7YGx9Fc8rVqMFICpTccS2BIfQAmrhqrGBU4jhGPD3UQmSw9WoG8ox6EXppPvCHKjphofyqQp8FDGzxwOgSHkccBUJCFgGWe\/TXU5f4ueuEF2tSFcfV+xalZMlya\/SDmlHWhrb6W9MYtyaNbSEVPvzgoKcfFYjqFUiT3fI97GTpnaCG\/tpb1pHK8ROTwKKpi3zyQVN65PMpEWLvRO5p9m20HNIC2f4QXqf2q\/EfWbwFrTJOofTsaeg1RQ3LBn\/RyU11pWybsbKf7ztx3a\/NipY6+7jUdXsuCNMspUF6qaDOiXoY7UkQkIKkMl908VB90c87iDeXAlkQdSRupGU4eubHJoi0s+HdIECxSfmBAWzlJ\/B9Y6PqCkzaGi19G8xVzMYtEl3S+4EpqUeKqBRpHEk+LldZz+gNH7WC3YVm0O0zTrhekF2dTuizhvT1pj4RnkjDl4FwVPj96\/e18e1rIIYBdcY+H4S1MRPw6BKTdqx\/9U9JTB6nnU6nK\/RmPXu9ghki0cpbhAEfg946cmuifbinK+NkxAit3tqVu+8UuykP\/NxVshyffjLQCOtjV8iQyPhYc17EHk2q\/+uicQgfn7dtWghGzxobgrNCOvJrntMjZGB5vqHxjiQZWUjhJhYkFYwJANJyhkKuxVC\/YTlUbGiAqdgqb5\/l4v\/Eo\/\/Qii20PZy18Idtkr4j6mthGnvtgjJAN+I+jzxI6Qw1+\/+OjVtd1bKutQ7RQ5v+\/1mZZQxgH94YgvbZUfJBQhHui5FQQxhFS9bUISb+EvKcoKHDr0pFFQs+0pZ+HKEvw6kcsDi+SqMoqVL702oInhi1ccv\/JuWSgwu4Y4c7LvPh3V+J4BC1Mm5jVnb7B2vwHTqc1QLRriWbHpWZT9V8HvyySRDlzVTD87kuh48I3WRZnrHCt9QbzI4uiCvV6GBaTnhg1imWNGqPuc01YCltPQEl3higEpJfPLMQ9u+gvtXvMRs\/+c3qLJxebD3trBJaJeMtHNQ77tLmP42CU33F15nvd\/kTbpTnDIRZnN+oQuAHKzgzTvIjbAdupxOCvC9PciNztn24tMLM97mZceUdC6WWNwSByq\/\/uPO7nef7qlR3Erh9jznb45n6eONpGkxWm7e9ZDdkJUe16xClB+nzgJKtul8yMrGY6hv9WqIcVA0M47cQWHwZ7jGZbwUbTrvMxEuYcEhB\/wj2LWb6QGSL3EsasWubfYItq9Ew4f7smXIqcnPKHchAFV4EX3jmW9K8WX+v7dTkHN+yQarFRbbfXdieu6WhG5bW20omf6qB444dCeYxLtNf2aNpMsNg1kjCQoMKqQYnNq9jxy24mITgH96ZbCgzD6+pmAF6\/kIfef0C5DgePlGlqDmukHTb2AOMsLA8ajwvGxRiwLP7JPOKU+BGNzQzSOgW9AZWNYpUuVHL+2TKaZzkvyLNnRvnmVlFVfRZebIf2fyMbaWNYTjVIfXMEu3DD3uX7J+Ze4t0euRIc2WpGhWWRK+7jqOYNXvpoQ1fat6zHBEja5\/m33CllTptS8HHFvFAjaUuLdHJYIZO\/jWo0qyxcmQdTDU0g8P3CD5pf3jV56oiQ\/8FXGaN5az58EuAsXNw\/cBASsSFYVksbsT58\/sy3rDmqrdLYVRNMWZG1V7JQYLCohkdXNbIZS9K3Z2WicriD8vPwpgqRgbcK4g7\/+Y\/Wb4w7mBEN4p7wKP7+GWCHkyqbcHqXmET92yY65VZm31zaLjh064jCfDSC7HebGFbxYX5nFhM00zQnHjlGyfgLiHdL9G6VwcSAy22fRjHP3\/1VWXOGb6SnY\/6Bt8UVXpEWJTFZfhnqHdwdUas0e\/Q3lX5AcAKV6X3TqdSDTbeO9wSArY1ahOURpYEju7Ri6NdPtrim2FHNNNsZ\/+jUQTdcDlgomxSyRW+yfSeDzJhG9rK6ChaNEkxtQFlc79oUbsu8JcRkeqFiLiN4C+aT9n9zkJWsc+Hr8QFLpfOajcnEsPLPZGTw\/7r\/3jMdy+9l0Vrqr3QR7Gp3CgNBfnIPcx70\/FH5DdAUvuzwdwBmPN4S9ygt7frYfoBvx0eNLU7KjxJijBlBNQSeZa54Gc2sfBGfLWoclfv6aPf6JMRWp\/s4Rh+uOOiR+kWwABpXY5o9gQA+JoPEE7BFxzoWW6NZM66c\/+dBosyTFbKqbexyILxb8SGldJOpMZIsG+YNf7dk3Kl0HHMSTSAKiBo3cEvYbNnHpXkmdsTnsI9jX4\/xOm7+Cjolb2lN4fgXKDkHTnplvGbjKjXM1vfwLQV0yAM49MQNy\/GgY9lsRa6l0tb3ccMd\/xWktmBXlW\/mhuRavyupbulrYlDMB9pZEfSgh8eeej4U\/PTt5Zjq4GtEYjiY2Pfjt\/oP5NgqjEoRClGq1PqWnFhE+xYiWCUxvCcwA8RqIAmLU\/S82XcI7yLPu1cm05gIE6uJkPTb2ho39eFmme\/b3RXO15WqODuqs858cj8JFyZThZ8F6zv3dxA==","iv":"07eb29a2e07dfc3265aefaf2822104eb","s":"40e6b96b19a15e71"}
Gregg Berger is senior vice president of business development at nylmedia