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Frequent app updates key for long-term brand engagement: expert

Posted ByRachel LambOn In Apparel and accessories,Featured,Industry sectors,Mobile,News | 1 Comment
Gilt's constant app updates keeps the brand relevant and customers engaged

 

By Rachel Lamb

Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.